Everyboard rider and explorer Harrison Roach has just signed with Creatures of Leisure. The move is a perfect fit considering the demanding nature of Roach’s surf trips and the reliable durability of Creatures’ equipment. According to Roach, his inclusion to the team won’t even really change how he packs for his adventures.
“I’ve already been using Creatures gear for years,” says Harrison. “It stands up to just about anything, fits all sorts of different dimension boards, and has that understated quality I really like in my other stuff as well.”
The official relationship started with a recent boardcover collaboration Creatures did with Roark – Harrison’s key sponsor that he also heads up in Australia. Keen to get some feedback on how the covers went on a recent trip, Creatures’ head of product and brand Beau Campi got in touch.
“It was really cool to get that call after getting back from Alaska,” says Harrison. “It just shows how much Creatures care about what they do.”
“We hit it off right away,” adds Campi. “It was a welcome surprise to hear Harrison already used our covers anyway. He gave some insightful feedback and you can tell he demands a lot from his equipment. It was a no-brainer from there to get him in the Creatures family full time.”
The deal puts Harrison with Creatures until 2023, adding the extra element of an accomplished alt-board rider to put the brand’s fish and longboard covers through their paces.
The Roark x Creatures Collection will be available in the USA for their Spring 2021 season.
ABOUT CREATURES OF LEISURE
Purpose-built surf gear for a lifetime of discovery. Since 1987. Creatures was started to support the surfing lifestyle and shaped by the coast we call home. Founder John Malloy left Los Angeles in 1972 on a container ship to surf through the Pacific to West Oz. When he arrived in Yallingup, he realised he’d found paradise. Uncrowded waves, stunning coastline, great friends.
To earn a living, John began making surf leashes. He learned the hard way that the raw waves of our South Indian Ocean would snap inferior materials. Good wasn’t good enough. They had to be better. John introduced the first-ever urethane cord, providing the most reliable connection from board to surfer yet. He became obsessed with improving other solutions, inventing a self-lubricating stainless steel swivel as well. These pioneering innovations remain industry standard today.
That same focus on rugged reliability and premium detail has since been expanded to other surf essentials. Board covers, traction, tie-downs, and more – it’s all geared toward a lifetime of discovery. After all these years, we’re still based in South West WA. John has since passed the torch to a new generation, but every design is still tested by staff and the world’s best surfers, both here, in Hawaii and other unforgiving locations. We could move somewhere more central to make travel easier, but that’s all part of the fun. Most surfers get that right away.
After all, we’re a different breed. We’re Creatures.
