Herschel Supply introduces the Insulated Program, a new line of easy-to-carry soft coolers, lightweight backpacks, zip totes and lunch kits made for picnics in the park, weekend bike rides, and everyday journeys. Featuring foam padded insulation, leakproof liner, and 100% recycled body fabric made from post-consumer water bottles, the collection keeps content cold all day and consists of the Pop Quiz Cooler 12 Pack, Pop Quiz Cooler 30 Pack, Insulated Alexander Zip Tote Small, Insulated Alexander Zip Tote, Insulated Herschel Little AmericaTM Pro backpack, Insulated Miller backpack, Herschel HeritageTM Cooler Insert, and Pop Quiz Lunchbox.
Each silhouette is designed with a variety of functional details to help you keep things cool wherever you’re headed. The Pop Quiz 30 pack and 12 pack coolers are built with quick-access lids, reinforced top handles for comfortable carrying, and a front storage pocket with waterproof zipper. The Insulated Herschel Little AmericaTM Pro and Miller backpacks are fashioned with air mesh shoulder straps and key clip bottle openers—a feature also found on the Pop Quiz Coolers—and fit 32 and 20 12 oz. (355 ml) cans, respectively. The Insulated Alexander Zip Tote and Alexander Zip Tote Small can fit 6 and 4 750ml bottles, respectively, with zippered closures, front pockets, reinforced handles, and removeable insulated bottle sleeves. The Herschel HeritageTM Cooler Insert is made to fit inside a standard backpack and can hold up to 6 12 oz. cans.
Priced $34.99-$129.99, and available in colorways like Black, Black/Camo, Ash Rose, Raven Crosshatch, Sulphur Spring, Hot Pink/Bluebird Check, and Cheetah Print Ash Rose, each piece is finished with an easy to clean, anti-slip base and rubber Herschel Supply Insulated Program label.
“We’re extremely excited to launch the Herschel Supply Insulated Program. When we looked at the market for coolers, we couldn’t find any that met our requirements for both movement and style,” says Jamie Cormack, Managing Director and Co-Founder at Herschel Supply. We wanted to create a line of durable soft coolers that were functional and light enough for any adventure while maintaining style that comes from the city. By blending utility solutions with Herschel Supply’s contemporary design philosophy, we created some of our most multi-purpose bags to date.”
The Herschel Supply Insulated Program is available now at Herschel stores and www.herschelsupply.com.
About Herschel Supply
Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply Co. is named after the small Canadian town where three generations of their family grew up. Headquartered in Vancouver, BC, Canada, Herschel Supply is a design-driven global travel lifestyle brand producing timeless products with utility design for the modern traveller. Originally renowned for their contemporary renditions of classic backpack silhouettes, Herschel Supply’s range has since expanded to include luggage, travel accessories, wallets, apparel, and more. Today, Herschel products are sold in 94 countries with more than 10,000 stockists worldwide. For more information, visit www.herschesupply.com and follow Herschel Supply on Instagram.
