Herschel Supply Co. is embracing its roots with the launch of its new seasonal Wet Weather campaign, We Know Rain. Designed to spotlight the realities of everyday travel and commuting, the campaign highlights Herschel’s refreshed line of weather-resistant bags and the introduction of new rainwear styles, including two new progressive silhouettes; the McLeod for Men, and the Skeena for women, featuring a longer silhouette with a waist cinch.
Drawing inspiration from its hometown of Vancouver—a city where rain is an undeniable part of daily life—Herschel celebrates the beauty, unpredictability, and authenticity of wet weather. This campaign reinforces the brand’s position as a trusted companion for life on the move, no matter the conditions. Whatever the forecast, Herschel has you covered.
The Wet Weather collection was designed for those who need reliable, elevated solutions for commuting, traveling, or simply navigating everyday journeys. From water-resistant fabrics to versatile rainwear, every piece is made to keep you ready for anything, while looking good doing it.
Highlights from the collection include:
●Refreshed Weather-Resistant Bags – Featuring weather-resistant zippers, coated fabrics, and sleek silhouettes, built for both style and function.
●New Rainwear Styles – Lightweight, packable, and available in multiple colours, designed to transition seamlessly from daily commutes to weekend getaways.
With We Know Rain, Herschel brings an honest, elevated perspective to wet weather essentials, creating solutions that feel both familiar and aspirational. This seasonal push underscores Herschel’s design philosophy: crafting products that support the real journeys people take, rain or shine. The Wet Weather Collection is available now at select retailers worldwide and online at herschel.com.
About Herschel Supply
Herschel Supply makes quality products for a lifetime of journeys. Designed in Vancouver, Canada, every piece is backed by their signature warranty for wherever you’re going next. Herschel Supply adopted its name from a small town in Saskatchewan, where three generations of the founders’ family grew up. When they were kids, Herschel had no boundaries and represented endless creative freedom. Now, the brand designs classic products that combine style, quality and function for travel. For more information, visit www.herschel.com and follow Herschel Supply on Instagram.
