Howler Brothers, a design-driven lifestyle brand specializing in outdoor apparel, today announced a one-of-a-kind collaboration with Toyota and its iconic Land Cruiser. This partnership is Howler Brothers’ largest co-branded capsule drop to date and infuses the brand’s rich Costa Rican history with its well-known ruggedness.
This Land Cruiser x Howler Brothers limited-edition collection embodies the adventurous spirit of both brands, drawing inspiration from its shared love of exploring the rugged beauty of Costa Rica and the timeless appeal of classic Land Cruisers.
“This collaboration with Toyota Land Cruiser is a natural fit. Both of our brands are rooted in a shared love for exploration and craftsmanship,” said Chase Heard, CEO of Howler Brothers. “We’ve combined Howler’s signature style with Land Cruiser’s legendary legacy to create a collection built for the jungle roads ahead.”
The Land Cruiser x Howler Brothers collection draws inspiration from the founders of Howler Brothers’ early adventures in Costa Rica. Their expeditions, often undertaken in vintage Land Cruisers, fueled the brand’s origin story and instilled a deep appreciation for rugged trucks and the spirit of adventure they represent. The collection is designed for those who embrace the unexpected, who choose the road less traveled, and who appreciate the enduring legacy of iconic trucks.
“At Toyota, we believe adventure doesn’t start when you turn the ignition; it begins with a mindset,” said Dedra DeLilli, vice president, marketing communications at Toyota. “Partnering with Howler Brothers allows us to celebrate the spirit of exploration and everyday versatility in a whole new way. Together, we’re blending style and function to inspire people to get out, go farther, and live life on their own terms.”
This collection features a range of apparel and accessories designed for diverse outdoor activities from camping and fly fishing to surfing. The collection’s design thoughtfully incorporates elements that blend both the classic Land Cruiser aesthetic and the signature Howler Brothers style.
Toyota Land Cruiser x Howler Brothers Apparel:
- Land Cruiser x Howler Brothers T-Shirts
- Land Cruiser x Howler Brothers Tech Polo
- Land Cruiser x Howler Brothers Monoloha Shirt
- Land Cruiser x Howler Brothers H Bar B Snapshirt
- Land Cruiser x Howler Brothers Lined Depot Jacket
- Land Cruiser x Howler Brothers Hoodie
- Land Cruiser x Howler Brothers Salado Shorts
Toyota Land Cruiser x Howler Brothers Accessories:
- Land Cruiser x Howler Brothers Snapback Hats
- Land Cruiser x Howler Brothers Patches
- Land Cruiser x Howler Brothers Bandana
- Land Cruiser x Howler Brothers Keychain
Full details on the Howler Brothers and Toyota partnership can be found at howlerbros.com. Fans of both brands can follow along on Howler Brothers’ social channels – Facebook, Instagram and TikTok.
ABOUT HOWLER BROTHERS
Howler Brothers has been creating unconventional, design-driven outdoor apparel in Austin, Texas since 2011. Inspired by surfing, classic surf culture, fly fishing, western wear, waves, world cultures, food and music, Howler Brothers creates clothing for heeding the call of adventure in its many forms.
ABOUT TOYOTA
Toyota (NYSE:TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands, and directly employs nearly 64,000 people in North America (nearly 48,000 in the U.S.).
For almost 70 years, Toyota has assembled nearly 47 million cars and trucks in North America at the company’s 14 manufacturing plants. In spring 2025, the company’s plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles.
Through our more than 1,800 North American dealerships (nearly 1,500 in the U.S.), Toyota sold more than 2.7 million cars and trucks (more than 2.3 million in the U.S.) in 2024, of which more than 43 percent were electrified vehicles (full battery, hybrid, plug-in hybrid and fuel cell).
The Joester Loria Group is proud to have facilitated this ongoing brand licensing partnership on behalf of Toyota.
