This season, HUF proudly releases its Holiday 2019 Collection in conjunction with a new storefront opening in Brooklyn, NY. With the overbearing theme of ‘No Sleep In Brooklyn’, HUF previews the upcoming collection with a lookbook and video featuring HUF team riders Brad Cromer, Dick Rizzo, and others on a night mission through the Brooklyn streets.
Expanding on the brand’s fall offering, the Holiday 2019 Collection puts the HUF DBC spin on traditional Americana and apocalyptic motifs. A muted color palette infused with earthy reds, greens, blues, and russet orange casts an ominous tone across dystopian- driven graphics, floral prints, and retro internet-inspired collage. Innovative fabrics cut in contemporary silhouettes feature tactical camouflages, seasonal plaids, and vintage color-blocking.
Highlights of the season include the heritage workwear-inspired Beuh Denim Jacket, the Milton Reversible Polar Fleece Jacket, the paired Lewis Track Jacket and Pant, and the BDR Long Sleeve Chambray shirt featuring HUF’s ‘Build Destroy Rebuild’ slogan in an all-over print.
Delivery 1 from the Holiday 2019 Collection will be available on October 17, 2019 at HUF flagship stores, online shop, and at finer retailers worldwide. Delivery 2 is scheduled to drop next month.
The new HUF Brooklyn shop is slated for a grand opening on November 2nd. It is the brand’s second store in New York City following its SoHo space, and is the latest addition to storefronts in Los Angeles and Japan. Stay tuned for more details regarding HUF Brooklyn’s grand opening.
About HUF
Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a Los Angeles based manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by Keith’s unique experiences traveling the globe as a skateboarder—and represented by a world-renowned skate team & group of ambassadors— the clean, classic brand aesthetic of HUF embodies a diverse array of cultural inspirations and ideas.
What started as a small boutique on an offbeat block of San Francisco’s Tenderloin District has now become one of the most recognized pioneering skateboard and lifestyle brands worldwide. Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard brand, but also any individual inspired by the vast array of countercultures that parallel skateboard mentality.
