Light up this April with the “HUF Hotel Smokers Lounge,” a 420-themed collection of apparel and accessories celebrating everyone’s favorite herb-honoring holiday.
A nod to the charm of historic Hollywood hotels and social lounges, the capsule features resort-inspired designs across a nostalgic pink and mint-green palette. The collection’s 420 Al Fresco graphic sets the scene, reimagining a lagoon-like hideaway offering cocktails and cannabis amidst the “exotic fragrance of semi-tropical flowers.” Prized buds adorn the Strains tee and Tropical Plants hoodie, while a custom Foliage-print permeates s/s woven shirts and box logo tees. Rounding out the assortment are striped knits and Poolside washed tees.
A lookbook shot by Ryan Allan coincides with the release, conjuring a surreal trip to a pinked-out bungalow at the “HUF Hotel Smokers Lounge.”
The HUF Hotel Smokers Lounge 420 Collection ranges from $14-$70 and will be available starting April 12th at HUF’s flagship stores, online shop, and finer HUF retailers worldwide.
About HUF
Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a Los Angeles based manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by Keith’s unique experiences traveling the globe as a skateboarder—and represented by a world-renowned skate team & group of ambassadors—the clean, classic brand aesthetic of HUF embodies a diverse array of cultural inspirations and ideas
What started as a small boutique on an offbeat block of San Francisco’s Tenderloin District has now become one of the most recognized pioneering skateboard and lifestyle brands worldwide.
Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard brand, but also any individual inspired by the vast array of countercultures that parallel skateboard mentality.
