Hurley is proud to announce its partnership as Presenting Sponsor of the WSL HTA Haleʻiwa Pro, a World Surf League (WSL) Qualifying Series (QS) 2,000-rated event, taking place November 5–14, 2026, on Oahu’s legendary North Shore. Known as a surfing epicenter, Haleʻiwa represents a natural fit for Hurley, a brand with longstanding roots in surf culture and a deep connection to the people and places that shape it.
“Surfing has always been central to Hurley, and we’re excited to support the athletes, events and communities that continue to move the sport forward. From emerging surfers taking the next step in their careers to established athletes competing at the highest level, we believe in supporting surfing at every stage and helping ensure the sport continues to grow,” says Ralph Gindi, COO of Bluestar Aliance.
A Qualifying Series 2,000-rated event in the Hawai/Tahiti region, The Haleʻiwa Pro brings competitive surfing to one of the most renowned waves in the world, showcasing surfers from across the region at a place that holds a special place in surf culture. Through its role as Presenting Sponsor, Hurley wi l help support the competition and the surfers taking part. Custom Haleʻiwa Pro event tees wi l also be available on Hurley’s website and at select local retailers.
Hurley athletes Kai Lenny, Eli Hanneman, Luke Tema, Shayden Pacarro, Liam Wilson, Natalia Wunderlich and Sunny Giles wi l compete in the Haleʻiwa Pro, bringing the brand’s connection to the event directly into the lineup. Their participation reflects Hurley’s focus on athlete development and creating pathways for surfers to compete and grow at the highest levels of the sport.
“I’m stoked that Hurley is sponsoring one of my favorite events of the year. This Winter seems like it’s gonna be pumping, so I’m excited for some firing waves at Haleʻiwa,” says Luke Tema, Hurley athlete.
Events like the Haleʻiwa Pro are a natural extension of Hurley’s role in the surf community. Through its work with athletes and its connection to the places and culture that shape surfing, Hurley continues to play an active role in the sport both in and out of the water.
“Surfing is at the heart of who Hurley is, and supporting the sport means showing up for the athletes, events and communities that make it what it is. Haleʻiwa holds an important place in surfing’s history and future, and we’re proud to be the Presenting Sponsor of an event that gives athletes the opportunity to compete and progress,” says Brett Simpson, Director of Athlete Marketing.
The Haleʻiwa Pro wi l bring together emerging and established surfers from across the region for a key stop on the competitive calendar, while giving fans an opportunity to experience high-level surfing on Oahu’s North Shore. For Hurley, the event further reinforces its commitment to the athletes, communities and culture that continue to shape the future of the sport.
For more information, visit hurley.com and folow along at WorldSurfLeague.com.
ABOUT HURLEY
Born from water, Hurley was founded in Huntington Beach in 1999 on the principle of empowering and fueling the voice of the next generation. Through the lens of inclusion, Hurley has partnered with the world’s best musicians, surfers, skateboarders, and more, growing into a global youth culture brand with roots sunk deep in beach lifestyle. Disruptive innovation is our unique blend of style and performance, and has Hurley sitting as the global benchmark for performance both in and out of the water. The world of Hurley can be found on www.Hurley.com, and our Facebook, X, TikTok and Instagram are where our journeys are logged.
ABOUT BLUESTAR ALLIANCE, LLC
Founded in 2007 by Joseph Gabbay and Ralph Gindi, Bluestar Aliance is a global brand management leader, overseeing a portfolio of premium fashion and lifestyle brands generating more than $14 bi lion in global retail sales. Bluestar Aliance is recognized for transforming iconic consumer names into dynamic, best-in-class lifestyle brands with worldwide reach. Its portfolio includes Off-White™, Palm Angels®, Dickies®, Scotch & Soda®, Hurley®, Justice®, Bebe®, Tahari®, Limited Too®, Brookstone®, and more—each re-energized through creative vision, strategic partnerships, and a deep understanding of global markets. With more than 600 licensees and a growing network of over 500 branded retail stores across North America, Europe, Australia, South America, India, Asia, the Middle East, and the United Arab Emirates, Bluestar Aliance continues to expand its global presence—most notably through the Bluestar Luxury Group, focused on building the next generation of luxury and lifestyle brands. Bluestar Aliance stands at the intersection of innovation, influence, and brand authority, shaping the future of how consumers experience brands around the world.
ABOUT THE WSL
The World Surf League (WSL) is the global home of competitive surfing, crowning World Champions since 1976 and showcasing the world’s best surfing. The WSL oversees surfing’s global competitive landscape and sets the standard for elite performance in the most dynamic playing field in al of sports. With a firm commitment to its values, the WSL prioritizes the protection of the ocean, equality, and the sport’s rich heritage, while championing progression and innovation.
For more information, please visit WorldSurfLeague.com.
