Ian Stewart Joins Sunnyside as Fractional Head of Brand and Creative 

Most recently, Stewart served as chief marketing officer at Xcel Wetsuits.
Published: April 23, 2025 Press Release

We’re excited to welcome Ian Stewart to Sunnyside as our new Fractional Head of Brand and Creative. Ian has played a key advisory role in the agency’s growth strategy over the past year and we’re thrilled to officially have him on board. 

Most recently, Ian served as Chief Marketing Officer at Xcel Wetsuits, an early Sunnyside client. Prior to Xcel, Ian led marketing at TOMS Shoes, Deckers Outdoor (UGG), and Nike (Converse), bringing to Sunnyside a deep expertise in building and scaling iconic consumer brands. 

With a strong client-side background, Ian is uniquely positioned to lead the expansion of our Brand Consulting and Creative Services. These areas are core to our current holistic approach to growing brands, laying the strategic and creative foundation that powers performance across channels and on-site, ultimately driving long-term customer loyalty and sustainable growth for our clients. 

Originally from Australia and a lifelong surfer, Ian lives in Santa Barbara, California with his family. We’re stoked to have him join the team. 

Sunnyside connects creativity and business performance to accelerate revenue and customer loyalty for coastal lifestyle brands through innovative marketing solutions. Founded in 2020, Sunnyside counts Municipal, Jetty, Xcel, SALT. Optics, Beek, Trovata, By Rosie Jane, and Nixon as loyal clients. 

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series