On Saturday, June 19 ICECREAM, the skate label of Pharrell Williams’ Billionaire Boys Club – is proud to announce the new program ICECREAM DREAMS in a continuous effort from the brand to support and amplify skaters of color within the skateboarding community. ICECREAM DREAMS will sponsor current Black skaters on Team ICECREAM, including the newest members Andre Beverley and Daniel Scales, and will go one step further by backing and highlighting skaters of color within the skateboarding community.
In addition to endorsing individuals and skate entities of color in the community, ICECREAM through the program will be producing and releasing exclusive product drops to raise funds and support smaller brands. The first partnership will be with Indianapolis based skate shop Minus. For the inaugural partnership, Minus x ICECREAM DREAMS will be releasing a t-shirt on June 19th available exclusively at the Minus Skate Shop.
The 100% cotton t-shirts in three colorways, will retail for $50 and sold exclusively at the Minus Skate Shop located at 622 S Rangeline Road, Suite F, Carmel IN 46032, with 100% of all proceeds from sales benefitting the skate shop.
