Today, Igloo expanded its collaboration with Iron Maiden, one of heavy metal’s most influential bands of all time, by dropping a new Playmate cooler that celebrates the 40thanniversary of “The Number of the Beast”, the band’s third album originally released on March 22, 1982. The Iron Maiden The Number of the Beast Little Playmate, joining a previously unleashed Iron Maiden Playmate, is available now at igloocoolers.com/ironmaiden.
“Collaborating with Iron Maiden again to release a special The Number of the Beast Playmate on the day the album turns 40 is the epitome of cool!” said Brian Garofalow, Chief Marketing Officer at Igloo. “We captured the iconic, devilishly artistic cover art from the band’s record-breaking third album onto this commemorative cooler so that Maiden fans can celebrate their all-time favorite band with ice-cold refreshments for the next 40 years.”
Igloo designed the new Iron Maiden Playmate cooler with custom graphics depicting the cover art from “The Number of the Beast” album released 40 years ago on March 22, 1982. The graphics mix design inspiration from “The Number of the Beast” 1982 C-60 cassette release and “The Number of the Beast” single vinyl release, prominently featuring Iron Maiden’s ever-evolving figurehead Eddie.
The 7-quart Iron Maiden The Number of the Beast Little Playmate, $44.99, has a capacity for up to nine 12-ounce cans. This special-edition design is available today, along with the Iron Maiden Eddies Playmate Classic, at igloocoolers.com/ironmaiden, while supplies last.
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About Igloo:
Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best-in-class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.
As we approach our next century, Igloo is 1,200 employees strong. We are proud to call—a 1.8-million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at thousands of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.
And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create and make it easier for you to get out, work hard and play even harder.
About Global Merchandising Services Ltd
Global is an award-winning music artist, celebrity, and brand merchandise company. Headquartered in London and Los Angeles, Global is a licensing powerhouse with best-in-class design, product development, manufacturing, and direct-to-consumer sales.
Global executes and delivers business through all channels of retail distribution, live events, web stores, pop-up stores, brand origination and development, sponsorship, endorsements, and third-party licensing.
