Shadow Conspiracy and In4mation have joined forces in creating a much-anticipated BMX-inspired collection that brings together form, function, and friendship.
“We first encountered Shadow Conspiracy at the Agenda Trade Show in 2006 because our booths were near each other,” says Todd Shimabuku, who, along with Ryan Arakaki, Jun Jo, and Keith Kanagusuku, founded In4mation in 2002. “Their graphics were impressive and really suited what we were into.” The brands’ proximity to each other eventually led to a friendship with Shadow Conspiracy founder Ronnie Bonner. The collaboration represents the two brands’ mutual respect and admiration that has evolved and deepened over the last decade.
The Shadow Conspiracy x In4mation Collection reflects both brands’ keen emphasis on design and durability, purpose and passion. The six-piece roster includes a Gas Jacket, Race Jersey, Tee Shirt, Six-panel Hat, Gloves, and Tactical Hip bag, all featuring collaborative patches and prints. A limited edition 26” chrome BMX serves as the fulcrum of the collection.
“We were thrilled years ago to have Shadow Conspiracy in our retail shops and introducing our customers to this core BMX brand,” Shimabuku says of the brands’ early relationship. “We’ve been talking about doing a project together for years now and it’s finally come to fruition—we’re so stoked.”
A part of In4mation’s ongoing 20th year Anniversary release series, the Shadow Conspiracy x In4mation Collection will be released on Friday, December 9, 2022 and will be available for online purchase starting at 8am HST at www.in4mation.co. The collection is limited.
About In4mation
The alphanumeric concept of the name In4mation was from a popular cartoon VOLTRON, in which unique characters assembled to become one indestructible machine. The name In4mation and the “plus” logo mark symbolize a unique bond and signify In4mation’s positive outlook and welcoming attitudes attained by exploring varied paths of life. In4mation’s motto, “I Shall Proceed And Continue” is a catch phrase taken from an influential hip-hop band that serves as a reminder to follow our chosen paths and to keep on moving forward. For more information visit our website at www.in4mation.co
