Surf hardware icon Creatures of Leisure has just officially signed reigning world champ Italo Ferreira to their team. Italo has already been using CREATURES gear since mid 2019 after breaking multiple leashes in heavy surf at Hossegor, France. He went to the local surf store there and asked to get something more reliable. After that, Italo never looked back, going on to win his first WSL title in a showdown against Gabriel Medina at solid Pipeline the same year.
âI used to worry about my competitor and also my equipment,â explains Italo. âI only had to worry about my competitor leading up to my World Title. I have complete trust in Creatures of Leisure products.â
Italo has signed with CREATURES until the end of 2022, joining an envious team of multiple world champs like Mick Fanning and Steph Gilmore, as well as explosive stars like Jack Freestone, Ethan Ewing, and Griffin Colapinto. Italo brings extra energy that no one else on the planet can match right now.
âIâm extremely stoked to have Italo join the team,â says Mick Fanning about the signing. âHeâs not only a worthy world champion, he brings so much fun energy to the company. Just shows the best surfers need the best equipment.â
As part of the deal, Italo has also been working closely with CREATURES on building a signature traction pad that is a true reflection of his surfing and personality – modern, fast and explosive. The designs will be available early 2021.
Until then, follow Italoâs title defense preparation on his Instagram @italoferreira or, for more information on CREATURES surf hardware, head to Creatures.com.au
ABOUT CREATURES OF LEISURE
Purpose-built surf gear for a lifetime of discovery. Since 1987. Creatures was started to support the surfing lifestyle and shaped by the coast we call home. Founder John Malloy left Los Angeles in 1972 on a container ship to surf through the Pacific to West Oz. When he arrived in Yallingup, he realised heâd found paradise. Uncrowded waves, stunning coastline, great friends.
To earn a living, John began making surf leashes. He learned the hard way that the raw waves of our South Indian Ocean would snap inferior materials. Good wasnât good enough. They had to be better. John introduced the first-ever urethane cord, providing the most reliable connection from board to surfer yet. He became obsessed with improving other solutions, inventing a self-lubricating stainless steel swivel as well. These pioneering innovations remain industry standard today.
That same focus on rugged reliability and premium detail has since been expanded to other surf essentials. Board covers, traction, tie-downs, and more – itâs all geared toward a lifetime of discovery. After all these years, weâre still based in South West WA. John has since passed the torch to a new generation, but every design is still tested by staff and the worldâs best surfers, both here, in Hawaii and other unforgiving locations. We could move somewhere more central to make travel easier, but thatâs all part of the fun. Most surfers get that right away.
After all, weâre a different breed. Weâre Creatures.
