Jams World, the multi-generational, Made in Hawaii clothing company, releases their limited-edition 2019 Surf Line Hawaii Next Generation Board Short collection. A Modern take on Surf Line Hawaii Originals, in a technical board short form. This collection features the company’s iconic Tradwinds and Party Wave Artwork from the 60s, along with a few crash colors and funky geometric pieces from the 80s.
Designers spent hours looking through archival samples, art, and everything in between for inspiration, perpetuating a legacy its founder, Dave Rochlen, started in 1964. Incredible collections that have emerged since the original shop opened 55 years ago, there are countless treasures in the archives to create something special with. The art pieces chosen for this collection highlight two important eras in the company’s history.
David Rochlen III, grandson of founder Dave Rochlen, keeps the stylish legacy alive. Rochlen demonstrates how these board shorts tick all the boxes when it comes to fashion and function. These technical surf shorts are crafted with an ocean lifestyle in mind. Each piece features a back pocket, 7 inch inseam, velcro fly closure, and fabric blend: 30% cotton, 62% polyester, 8% spandex. You can find their limited-edition Surf Line Hawaii 2019 Next Generation Board Short collection at their Surf Line Hawaii store in the International Marketplace in Waikiki, Jams World Ala Moana Center, Ko olina Center, Keauhou Shopping Center, Shops at Mauna Lani, online at www.surflinehawaii.com and www.jamsworld.com
About Jams World
The Jams World of today celebrates over 50 years of color, freedom, difference & love. Founder, Dave Rochlen , grew up surfing the California beaches. In 1962, Dave was transferred to Hawaii for work and “uncomfortable with the government industrial complex” left his job and opened a surfboard shop called Surf Line Hawaii on Kona Street in 1964. The company collects art from around the world, and each of their garments are a timeless piece of art. The art is screened in long lasting, stay true color on our exclusive 100% Spun Crushed Rayon. The fabric keeps you cool and just feels good. Their limited edition collections are cut and sewn in their Honolulu, Hawaii factory. Each print has coordinating hand-painted buttons created just for Jams World by a California artist. Jams World has remained a Hawaii based, multi-generational company dedicated to quality, individuality, and style which can be seen in each piece created. The company operates six retail stores located on Oahu and on the Big Island of Hawaii. Jams World products can also be found among authorized dealers throughout the United States and online at www.jamsworld.com.
