Electric, the San Clemente, California based eyewear brand, announces a new partnership with Las Vegas skateboarder, Justin Bishop. Justin’s unique challenges haven’t stopped him from pursuing his lifelong dream as a professional skateboarder and Electric is proud to support his mission.
Justin Bishop was born and raised in Las Vegas, Nevada. His passion has always been skateboarding, but Justin began losing his vision ten years ago due to a retinal disorder called retinitis pigmentosa. What should have stopped his skate career in its tracks led him to pursue it with even more heart. Electric’s goal is to empower Justin to chase his dream and protect his eyes every day with style that performs.
Justin was recently recruited by Zappos and Not Impossible Labs to help develop and refine the first audio prototype for visually impaired skateboarders. Following the Not Impossible mantra of “Help one, Help Many”, Justin became the “One” to interact with the new Fazed Ray speaker technology. This unique audio barrier allows Justin to mentally map out a skatepark or new skate spot without the use of his vision. The results are incredible.
“Justin is one of the most inspiring stories I have ever come across. He is the perfect example that anything is possible if you really want it. It is an incredible honor to have a talent like Justin collaborating with Electric.” – Ian Foulke, Men’s Brand Manager
“My favorite part about Electric is the family vibe, lifestyle, and love from everyone I’ve met there. Ten years ago, I was losing my vision but skate-boarding gave me my life and independence back. My next step is to push blind skateboarding as far as it can go and focusing on making skateboarding an inclusive sport.” – Justin Bishop, Skateboarder
Justin joins Electric’s global ambassador family accompanying WSL World Championship Tour competitors John John Florence and Zeke Lau, Scotty Stopnik of the @cyclezombies, ultra-athlete Tommy Rivers Puezy, Matt Cardis from @golfinyourstate, and many others.
About Electric
Designed in California and made in Italy, Electric is rooted in and inspired by Southern California’s rich music, art, surfing, snowboarding and active-lifestyle cultures.
