Brazillian sustainable shoe brand, Cariuma is pleased to announce that multi-hyphenate modern-day waterman.Kai Lenny, has joined their surf roster. Cariuma is thrilled to welcome Kai to the family as his deep commitment to sustainability and the protection of our planet aligns perfectly with the brands’ mission to create a mindful surf team focused on conscious living.
Kai is joining the iconic Gerry Lopez @gerrylopezsurfboard, Italo Ferreira @italoferreira, Jack Freestone @Jackfreestone, Alana Blanchard @alanablanchard, Jamie O’Brien (JOB) Jamie O’Brien, and Kelia Moniz @keliamoniz on the newly formed Cariuma surf team.
As a brand, Cariuma was born on the beaches of Brazil with co-founders David Python and Fernando Porto using their shared heritage growing up in Brazil and a common respect for the ocean as a basis for the sustainable sneaker brand and the brand ethos of creating better for the earth product. Both surfers themselves, they have a real connection to the ocean and a natural mission to keep our world clean.
More On Cariuma
CARIUMA is a sustainable sneaker company founded by Fernando Porto & David Python, two prominent industry execs who put people at the center of their mission. The two bonded over their shared values of wellness-balanced employment being at the root of sustainable business practices and the passion for boardsports. After defecting from their high-status, corporate footwear roles, they decided that sustainability needed to come second only to the quality of life for every person that works around them. They felt they had a responsibility to take a stance against the wasteful practices inherent in fast fashion and that it was vital to reinvent the sneaker game. Even with all of the progress that had been made in regard to sustainability and comfort, the old-school brands that they’d previously worked for were, alternately, delivering low-quality, low-comfort sneakers that still dominated the market in an unsustainable way. Enter, CARIUMA. CARIUMA delivers future classics crafted for all-day, everyday comfort as well as longevity and an increased lifespan. CARIUMA works exclusively with ethical factories and sources only natural and recycled premium materials. All shipping impact is offset to become carbon neutral and their single-box shipping method is crafted with recycled and 100% recyclable materials. Plus, for every pair of sneakers sold, the brand plants a pair of trees in the Brazilian rainforest to directly aid reforestation and endangered species’ habitats.
