Kappa, the leading Italian sportswear brand, is thrilled to announce the launch of its Spring 2021 collection with a campaign starring Reggaeton and Pop artist, Mariah Angeliq.
Kappa’s Spring 2021 collection offers an elevated range of the brand’s classic tracksuits, as well as a new assortment of premium essentials and sport-ready apparel for everyday use. In addition, the collection introduces a vibrant range of 90’s-inspired soccer warm-ups and biker shorts, while softer pastels and shimmering Lorex are featured across a selection of monogrammed leggings, sports bras, bodysuits and track pants.
To bring the Spring 2021 campaign to life, Kappa enlisted Reggaeton/Pop artist Mariah Angeliq, who was shot on location in the heart of Little Havana, Miami, FL, by the talented music and lifestyle photographer, Orli Arias (J. Balvin, Bad Bunny, etc.). Following the successful launch of Kappa’s collaboration with Karol G, the campaign, styled by Norma Castro, continues the brand’s relationship with leading LatinX creatives.
As the face of Kappa’s campaign, multi-platinum Urbano Popstar, Mariah Angeliq, perfectly embodies the brand’s ethos and continues to promote the brand via her personal credo of being fearless, promoting female empowerment and always being unapologetically authentic. In addition, the campaign finds the budding star in her own backyard at her family’s restaurant and local favorite, Yambo in the place better known as “Magic City”. Mariah is known as the Bicultural/Bilingual Urbano Pop Princess who has no problem holding her own in collaborations with the likes of Anuel AA, Myke Towers, Guaynaa, Greeicy, Arcangel, among others. Boasting over 700M career streams to date, Mariah Angeliq is proving to consistently take her sound and brand to new global heights.
“I’m super excited and grateful to be part of the new campaign for Kappa! I love how they are consistently tapped in with the Latino community and put on for other minorities. The shoot was in Little Havana which is where I came up out of and is the epitome of Latin flavor here in Miami so I can’t wait for the world to see our color and our cultura. I’m happy I can represent the Latinx community and show that we can be the new faces of this thing!” – Mariah Angeliq
Kappa’s Spring 2021 collection ranges from $35 to $100. The first collection drop will be available for purchase in-stores and online at Kappa.com starting Thursday, February 4th.
ABOUT KAPPA®
Born in Turin, Italy in 1967, Kappa® is a leading Italian sportswear brand owned and operated by BasicNet SpA, a global manufacturer of apparel, footwear and accessories for sport and leisure. Present in more than 130 countries and worn by professional athletes and style enthusiasts around the world, Kappa® is recognized for its heritage of technical sportswear, and non-conformist blend of Italian technology and style.
Operating through a global network of licensed partners, BasicNet provides R&D, product industrialization, and global marketing services for a diverse portfolio of brands including Kappa® (Kappa Authentic®, Kappa Sport®, KOMBATTM, and Kontroll®), Robe di Kappa®, KWay®, Superga®, Briko®, Jesus®Jeans, Sabelt® and Sebago@. Based in Turin, BasicNet has been listed on the Italian Stock Exchange since 1999.
