Today, KELSEN launches a new unisex personal care line. Founded by a “collective” that includes professional skaters and surfers, with a diverse group of industry experts, KELSEN creates premium, performance-driven products that you can feel good about, made with organic ingredients and sustainable packaging.
Co-Founders and brand ambassadors of the brand include, professional skateboarders Curren Caples and Sean Malto and professional surfers Jack Freestone and Mikey February. With unique viewpoints, coming from their culture and lifestyle, the athletes believe they can offer a difference in the marketplace. “We felt existing brands in this category didn’t really appeal to us or inspire us, creatively or otherwise. We wanted to create something we could really stand behind.” said Curren Caples.
Top in their sports, the athlete influencers have over 3 million followers/fans across all social platforms. While rooted in the skate & surf culture, Kelsen will harness their respective influence through the lens of personal style, lifestyle, culture and design, rather than through the lens of either sport. “Kelsen is a digitally native brand where our storytelling is just as important as the products we create,” said Greg Adams, CMO and GM. “With highly curated images and content, Kelsen will offer fans an exclusive glimpse into the guys’ lives, outside of their sports. And, instead, share other stories of craftsmanship, art, design, music, etc. that intersect in their daily lives.”
“The brand’s mantra is “Digging in at Every TurnTM,” a nod to both sports and a brand promise,” says Adams. “We applied this concept to everything – from the ingredients to the packaging. We want to do more than just make good products, we want to make products you can feel good about. We want to fuel creativity. To inspire potential. To stand with you in respecting and protecting the environment.” The brand uses sustainable packaging materials with organic and natural ingredients, which are responsibly harvested from renewable resources to create the right balance of benefits.
The line is top-rated by The Good Face Project, Peta cruelty-free and micro-plastic free. Kelsen will donate 1 percent of sales to the 1% For the Planet.
The Products: The initial launch collection will feature 3 high-performing products with key ingredients like sea kelp, sea fennel, and green tea that are responsibly sourced and verified safe by the EWG. And, a customized marine performance blend that unlocks the nourishing power of the ocean.
- Pomade Light Hold – 2.2 oz $28.50
- Shampoo + Body Wash Two-in-One Cleanser 8fl oz $26; 2 fl oz $12
- Hair Conditioner 8fl oz $26; 2 fl oz $12
Available October 2019 at www.kelsenproducts.com. @kelsenproducts
