KETL Mtn. Apparel, makers of outdoor travel apparel, is kicking off 2026 with two new large-scale treasure hunts designed to reward spontaneity, curiosity, and a willingness to get outside and explore.
The brand’s fourth and fifth treasure hunt editions will roll out in quick succession, beginning with the Nevada Road Trip Edition (Edition 4) on January 30th, followed by the Phoenix Edition (Edition 5) launching February 20th.
Edition 4 will span hundreds of miles across Nevada and feature 15 hidden jars, each containing $100 in cash and a $100 KETL Mtn. Apparel gift card. All the coordinates to every jar, along with a YouTube video showing visual clues, will be released at once, which will favor the truly spontaneous and adventurous.
Edition 5 raises the stakes significantly.
Set in the vast mountain and desert landscapes around Phoenix, Arizona, the fifth edition will include 13 total jars. The first ten jars will each contain $100 in cash and a $100 gift card, while the final three jars, labeled Jars 11 through 13, will each contain $400 in cash and a $1,000 KETL gift card.
Unlike earlier jars, the final three will not come with GPS coordinates. Instead, they will be revealed only through a series of cryptic video clues, potentially taking weeks or even months for someone to locate.
“This is where we really start leveling things up,” said Jeff Cayley, Founder and CEO of KETL Mtn. Apparel. “The early jars reward quick action and spontaneity. The final jars reward persistence, problem-solving, and people who are paying close attention. Some of these could sit out there for a long time.”
Cayley personally designs and hides every jar, placing them in locations chosen for both challenge and scenery. In 2025 alone, he hid 55 treasure jars across 12 states and four countries, with more than $55,000 in combined cash and gift cards discovered by participants.
“It is legitimately hard for anyone to do something actually adventurous and actually spontaneous. This treasure hunt is an opportunity to do both.” Cayley added. “Some of these locations are known, most are not. The treasure is fun, but the real reward is the experience, the places you see, and the stories that come out of it.”
Details, rules, and safety disclaimers for all treasure hunts are available on KETL Mtn. Apparel’s dedicated treasure hunt page – KETLMtn.com/treasure. Coordinates, clues, and live updates will be shared through the brand’s email newsletter, YouTube channel, and Instagram.
About KETL Mtn. Apparel
KETL Mtn. Apparel is an uncommon and rare outdoor brand run by a few friends aiming to create the exact outdoor and travel gear they have always wanted. KETL Mtn. is relentlessly product-driven, investing in design, materials and function without compromise, and pairing that with authentic marketing that reflects how people actually use gear in the real world. Based in the Sierra Nevada Mountains, KETL is focused on detail-led apparel design that has the versatility needed for modern adventure travel.
Learn more at https://ketlmtn.com.
