KETL Mtn. Apparel, makers of outdoor travel apparel done differently, is kicking off the third edition of its wildly popular treasure hunts, this time in Colorado with an uncommon progressive prize format. On Saturday, October 18th, the coordinates to the first 10 treasure jars loaded with cash and KETL gift cards hidden along the front range of the Rocky Mountains will be announced.
Inside each jar along with the cash and gift cards are more coordinates leading farther westward into the mountains to more treasure jars in an elimination format where 10 jars lead to 5, then to 3, then to 1 final jar. The cash and gift card amounts increase the deeper into the mountains treasure seekers go, with the winner taking home well over $1,000 in cash and KETL gift cards.
“The main idea with these treasure hunts is to reward the spontaneous and adventurous among us, and really just because it’s fun and that alone is reason enough,” said Jeff Cayley, Founder and CEO of KETL Mtn. Apparel. “This will be a great one to see unfold, and it’ll be a damn fun time for those brave enough to pursue it. Navigating to these treasure jars will require you to run, ride, hike, climb and drive all over the Rocky Mountains in spots nobody ever goes.”
Cayley buries each treasure jar himself miles from any trailhead and will release a YouTube video with the visual clues needed to uncover each jar along with the coordinates. Previous editions have taken place across the U.S. and as far as Australia and New Zealand, with all but one jar found. The only remaining unclaimed jar from past hunts lies deep in a remote coastal inlet in Papua New Guinea, in what Cayley calls an “Indiana Jones-level adventure” that may never be recovered.
Adventurous souls who want to join in on these ‘crazy outdoor shenanigans’ can learn more and view the important disclaimer at Ketl Mtn. Apparel’s treasure hunt info page. The coordinates of the first ten jars will be announced at 8 AM Mountain Time. Live updates throughout the hunt will be posted to the KETL treasure hunt page and on KETL’s instagram.
“Level one jars will contain $100 cash and a $100 KETL gift card, level 2 will have $200 in cash and a $200 KETL card, level 3 will be $300 cash and a $300 gift card, and the Final Boss treasure jar will have $500 in cash and a $500 KETL gift card,” said Cayley. “In past treasure hunts the jars have been found within only hours after announcement with tons of people underestimating how quickly they need to move in order to grab one of these. It’s wild to see how much effort people put into these treasure hunts and how much fun they have. Fun is exactly the point.”
About KETL Mtn. Apparel
KETL Mtn. Apparel is an uncommon and rare outdoor brand run by a few friends aiming to create the exact outdoor and travel gear they have always wanted. Based in the Sierra Nevada Mountains, KETL is focused on detail-led apparel design that has the versatility needed for modern adventure travel. Learn more at https://ketlmtn.com/
