Kipling announces its debut collaboration with Body Glove, the original California brand renowned for over 70 years of tech innovation in surfwear and the dynamic use of color in swimwear, with an all things water philosophy. Inspired by Body Glove’s 80’s retro vibe, the Kipling x Body Glove capsule collection is the perfect mix of function and fashion. The SS24 limited-release capsule collection fuses Kipling’s lightweight everyday favorites with Body Glove’s bold and recognizable retro color-blocking DNA, tapping into each brand’s rich heritage. The result is a vibrant selection of must-have accessories perfect for the beach, summer festivals, and your favorite grab-and-go bags.
Featuring three classic Kipling styles: a large drawstring backpack, a large waist pack, and a small crossbody in three colors: black, flashy pink, and yellow beam, this capsule collection uniquely furthers the concept of collaboration with its official campaign imagery solely featuring user-generated content (UGC). By inviting passionate Kipling x Body Glove content creators and customers to bring the creative campaign vision to life, the campaign provides a truly authentic and customer-driven creative point of view.
“We believe our customers are the heart and soul of our brand,” states Priscilla Mera, Kipling North America, “To celebrate the collaboration as well as our customers’ creativity into this campaign, we are able to showcase the ways our products empower them to embrace an active and adventurous lifestyle.”
Nick Meistrell, VP of Global Marketing at Body Glove, added, “I am thrilled about the collaboration between Body Glove and Kipling bags, merging 90s nostalgia with the timeless appeal of two heritage brands. The partnership embodies the perfect synergy between style and function, offering a unique blend of retro flair and modern design. I can’t wait to see how this collaboration sparks new trends, capturing the essence of such an iconic fashion era in a contemporary way.”
The Kipling x Body Glove capsule collection starts at $69.00 and will be available for purchase on May 1 at kipling-usa.com and bodyglove.com.
About Kipling:
Founded in 1987 in Antwerp Belgium, Kipling crafts lightweight handbags, totes, backpacks, luggage and accessories with a playful approach. Kipling currently has retail stores in over 200 locations, including Paris, London, Tokyo, Hong Kong, Taiwan, and São Paulo. Its bags are also sold in over 500 corners and shop-in-shops inside department stores plus distribution across 4,200 multi-brand stores and websites. As part of Kipling’s mission to living a lighter life, Kipling is committed to making more responsible decisions about the recourses used to create products. Kipling acknowledges its impact on the environment and is taking action to make that impact a positive one. Kipling is dedicated to making progress for a better future. To learn more about Kipling, follow Instagram or go to kipling.com.
About Body Glove:
Body Glove is a globally recognized watersports brand that has been providing high-quality equipment and swimwear since 1953. With a commitment to innovation and durability, Body Glove has built a reputation for producing world-class products that meet the needs of watersport enthusiasts of all levels all while prioritizing sustainability and a commitment to protecting the environment, Body Glove is a trusted partner for all your water-based adventures. Learn more at www.bodyglove.com.
