Lems Shoes, a leader in minimalist footwear known for its lightweight, fit-first designs, is strengthening its commitment to independent retailers by adding seven new regional sales agencies across the U.S. This expansion marks a major step in the brand’s ongoing effort to increase independent specialty retail presence and better serve outdoor and active lifestyle consumers nationwide.
“As we continue to grow, our top priority is deepening relationships with the specialty retailers who’ve supported us from the beginning,” said Andrew Rademacher, Founder & CEO of Lems Shoes. “Bringing on this talented group of agencies allows us to provide stronger, more localized support to our partners and ensure more people have access to Lems through trusted, community-driven retailers who understand their customers’ needs better than anyone.”
The newly appointed agencies will represent Lems Shoes across key territories:
- Northeast, Mid-Atlantic, and Southeast: OSM (Joshua Gibbs and OSM team)
- Great Lakes – East: Specialty Sports Reps (Daniel Miller & Joe Giordano)
- Great Lakes – West: Skyline Sales (Bill & Tiff Gange)
- South Central: Ekiden Sales (Clyde Colenso and Ekiden Sales team)
- Rockies: High Route Ventures (Elliott Nolan)
- Northwest: South Sales NW (Erica & Michael South)
- West: Parallel 33 (Bill Schmid & Jonas Goldsmith)
This expanded wholesale team reinforces Lems’ dedication to independent retail as a cornerstone of its business. By partnering with regionally focused agencies that understand their local markets, Lems aims to strengthen and grow retail relationships, streamline communication, and help more consumers experience the brand’s signature blend of stylish comfort, natural movement, and simplicity.
Founded by former collegiate decathlete Andrew Rademacher, Lems Shoes was born from the idea that footwear should complement the natural shape and movement of the human foot. Today, the Boulder-based brand continues to innovate with a growing collection of versatile, zero-drop shoes designed for everyday wear, travel, and outdoor adventure.
For sales inquiries, please contact caileigh@lemsshoes.com. For more information on Lems Shoes and the latest brand news, visit www.lemsshoes.com
ABOUT LEMS SHOES
Founded in 2011 by Andrew Rademacher, Lems Shoes was born from a simple idea: shoes should be built around the natural shape and movement of the human foot. Frustrated by the lack of anatomically correct footwear on the market, Rademacher took matters into his own hands, literally, by dissecting traditional shoes, studying last construction and pattern making, and designing his own. The result? Minimalist footwear that strips away the unnecessary, delivering full flexibility, comfort, and foot-shaped design. From its first release, the Primal, to its ever-evolving lineup today, Lems remains committed to creating lightweight, versatile shoes that let your feet move the way nature intended. Learn more about the brand at lemsshoes.com.
