Lowerleft Designs Ltd., the parent company of gogglesoc, announced its acquisition of Phunkshun Wear, expanding its portfolio of purpose-driven outdoor brands rooted in sustainability, creativity, and a love for life outside.
The move brings together two brands that share a commitment to sustainable design and outdoor culture. gogglesoc, globally recognized for its recycled protective eyewear accessories, and Phunkshun Wear, known for its technical facewear built for comfort and performance, will operate side by side under the Lowerleft umbrella.
A refreshed brand direction for Phunkshun Wear is slated for FW26/27, featuring an all-new look and positioning. Beginning November 2025, the brand will begin collecting prebooks ahead of its relaunch, timed to build momentum leading into the 2025/26 winter season.
“From day one, our mission with gogglesoc has been to merge function, personality, and sustainability in ways that resonate with the outdoor community,” said Josh Gray, Co-Founder of gogglesoc. “Phunkshun Wear brings that same energy, with products that are innovative, tested in the elements, and deeply values-driven. We’re stoked to welcome them into the Lowerleft family and excited about what’s ahead.”
Jason Badgley, Founder of Phunkshun Wear, added: “We’ve always believed gear should be technical, sustainable, and built for good times in the mountains. Partnering with Lowerleft allows us to carry that vision further, with new resources and creative energy behind the brand. The relaunch of Phunkshun Wear in FW26/27 will be a chance to reintroduce our community to everything we’ve been building toward.”
Discover gogglesoc’s current collection of eyewear accessories at gogglesoc.com.
About Lowerleft Designs Ltd.
Lowerleft Designs Ltd. is the creative engine behind a growing family of outdoor brands that blend sustainability, creativity, and performance. Its mission is to create reliable, thoughtfully designed gear that reflects the values of the people who use it.
About gogglesoc
Founded in Whistler, BC in 2016, gogglesoc was created by three friends who set out to solve the problem of scratched and scuffed goggle lenses. Their answer: the gogglesoc, a stretchy microfiber cover made from recycled plastic bottles, now available in more than 50 designs. Embraced early by their home resort in Whistler, gogglesocs are now sold in over 65 ski resorts and more than 20 countries. The brand has since expanded its range to include eco-friendly eyewear accessories such as visorsoc, sunnysoc, and sunnysling. Committed to minimizing its environmental footprint, gogglesoc partners with organizations including Protect Our Winters and donates product to local nonprofits. Learn more at gogglesoc.com.
About Phunkshun Wear
Founded in 2011, Phunkshun Wear crafts technical facewear and headwear built for comfort, movement, and good times—whatever the universe throws your way. From recycled fabrics to chemical-free coatings, sustainability is at the core of every product. The brand supports access-focused organizations including the High Fives Foundation and Share Winter Foundation, reinforcing its belief that the outdoors is for everyone. A major relaunch of Phunkshun Wear, featuring an all-new look and elevated positioning, is planned for FW26/27.
