Mammut Joins Forces with Outdoor Rep Group Top Gun Sales 

Top Gun will represent Mammut in 16 states across the Southeast and Great Lakes regions.
Published: September 15, 2025 Press Release

Mammut is powering up its presence in the Southeast by teaming up with industry-leading Top Gun Sales—led by climbing icon Kurt Smith and sales dynamo Chaz Warren—to amplify its reach in one of the most dynamic regions for outdoor adventure. The new alliance brings Mammut’s legacy of innovation and safety directly into the hands of local retailers and gyms, setting the stage for a new era of growth and connection for the brand in the Southeast.

“We’re delighted to welcome Kurt Smith and Chaz Warren of Top Gun Sales to the Mammut team,” said Matt Kaplan, President, Mammut North America. “Their reputation for service and authentic connection with the climbing and outdoor community establishes them as a strategic partner in our path to grow the brand in North America. The team holds a deep understanding of the outdoor industry, and we know their hands-on approach will help elevate the brand in a key region.”

Founder Kurt Smith is a former professional climber and notable developer of iconic climbing areas including Rifle and El Potrero Chico. With over 46 years of climbing experience and more than 21 years as an independent sales rep, Kurt has built deep industry relationships fueled by his passion for climbing culture. He has been recognized as the Grassroots Outdoor Alliance (GOA) Rep of the Year in both 2019 and 2025, and his agency has earned multiple Agency Rep of the Year honors with NEMO Equipment. Based in the New River Gorge, West Virginia, Kurt combines his knowledge of climbing and sales to uniquely support retailers and gyms across his territory.

Longtime partner Chaz Warren, based in Chattanooga, Tennessee, has worked with Kurt for 15 years, excelling in the Southeast region by building and nurturing gym and outdoor accounts. Together, their agency philosophy embodies a “road warrior” ethos: spending quality time in retail stores and gyms, delivering staff training and brand education, and fostering clear, frequent communication with their partners.

Top Gun Sales represents a diverse portfolio of brands, including a 12-year partnership with NEMO Equipment and 4 years with LifeStraw.

Mammut is proud to partner with Top Gun Sales to further serve outdoor retailers and adventurers throughout the Southeast and Great Lakes regions. Their territory includes 16 states: Florida, Georgia, South Carolina, North Carolina, Louisiana, Mississippi, Tennessee, Alabama, Virginia, West Virginia, Washington D.C., Maryland, Michigan, Ohio, Indiana and Kentucky.

For more information about Mammut, its gear, apparel and brand initiatives, please visit Mammut.com. To connect with Top Gun Sales, reach out to Kurt Smith at nrgsales1@gmail.com and Chaz Warren at chazmaniandevil953@gmail.com.

About Mammut Sports Group 

Established in 1862, Mammut is a mountain performance brand with a deep history in innovation, sustainability and building reliable gear for mountain adventures. Serving adventurers in all four seasons, Mammut delivers head-to-toe solutions that balance modern design with resourceful performance for the most demanding environments. Mammut is among the most comprehensive suppliers in global mountain sports and is trusted by professionals and enthusiasts alike. Based in Switzerland, Mammut operates in 40 countries with approximately 800 employees. The brand continues to shape the future of mountain sports through its years of experience, innovation, and passion for adventure. Learn more on Mammut’s website and join the conversation on Facebook, Instagram and Twitter.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series