A group of global outdoor brands forming the Material Facts Collective have launched a full implementation toolkit for accurate product sustainability claims. Based on Rab’s Material Facts methodology, the new toolkit has input from leading brands and retailers across the UK, Europe, USA, and Canada. Public brands include Exped, Go Outdoors, Oberalp Group, Rab, Red Equipment, and Tiso. The working group has now published a formalized and unbranded sustainability data methodology, ready to be adopted by other brands and retailers.
The Material Facts methodology initially launched by British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) in October 2023 is a transformative approach for the outdoor industry. It enables clear and standardised product data to be transparently shared with consumers and retailers. This methodology supports responsible decision-making for sourcing and purchasing, ensuring compliance with upcoming ESG legislation.
Material Facts offers consumers transparent product sustainability data at point-of-sale, first iterations include recycled content %, PFAS status, and country of manufacture. Future criteria proposals include material type, certifications, sources, repairability, and durability.
The Collective, launched in September 2024 on Rab’s initiative and supported by the European Outdoor Group, is a collaborative group of brands that have taken this methodology to the next level, determined to standardise product sustainability data for the whole industry.
The revised methodology has been tested and improved by brands forming The Collective representing apparel and hard goods; building a robust, scalable solution that works for new categories and new data criteria.
A full implementation toolkit has been developed to support brands in adopting this revised methodology, including:
- Methodology document: Detailing the steps, calculations, and assumptions
- Calculations template: Allowing brands to check calculations as they engage with the
methodology - New Criteria: Detailing proposals for future table developments
- Communications guidelines: Defining how brands will communicate Material Facts data
- Business case: Securing internal buy-in and resource.
Joanna O’Flynn, Corporate Social Responsibility CSR Manager at Tiso Group says:
“A simple data table, in a standard format, with a clear and transparent tested methodology, is becoming vital. We can share this data with our consumers and reassure ourselves that we are working with brands that take the challenge of communicating sustainability metrics seriously. Playing an active role in the working group has allowed me to present the needs of a retailer firsthand as we have shaped the communication, methodology, and outputs of the Material Facts Collective.”
Cat Heraty, Lead Designer/ Product Developer at Red Equipment adds:
“As an equipment brand, finding a way to communicate sustainability data has been a challenge we know we had to address. Working with world-class technical apparel brands and retailers, challenging their thinking, sharing our approach and ideas, and together fine-tuning on the methodology and outputs of the Material Facts Collective has provided the solution we were looking for.”
Richard Leedham, CEO of Equip Outdoor Technologies, owner of brands Rab and Lowe Alpine concludes:
“When launching Material Facts back in 2023 as a market-first, we knew that we did not want to keep it to ourselves but share it with the industry. Together, as a network of leading brands, we can efficiently develop sustainability data in a clear and transparent way, that drives efficiencies, meets consumer and retailer needs, and prepares us all for the upcoming legislation. The Collective has provided this methodology and the tools to succeed. We now need the industry to take this to the next level and move it forward.”
The first phase of the Material Facts Collective has now concluded. The working group will meet later in 2025 and review how the methodology can be further improved based on brands’ feedback and adoption.
Interested parties who want to join the second phase of the Material Facts Collective, or who wish to receive more information on the Material Facts methodology and the toolkit, should reach out to the below contacts.
All Material Facts resources and downloadable content can be found on the European Outdoor Group website here.
Katy Stevens
Head of CSR and Sustainability, European Outdoor Group
Debbie Read
Head of Corporate Communications and CSR, Equip Outdoor Technologies Susie von Mettenheim – Meteorite PR- susievon@meteoritepr.com
About the Material Facts Collective:
The Material Facts Collective is a collaborative group of global outdoor brands and retailers formed in September 2024, determined to standardise product sustainability data for the whole industry. Brands forming The Collective represent apparel and hard goods, whose input builds a robust, scalable solution that works for new categories and data criteria, based on Rab’s original Material Facts methodology. The working group will meet again later in 2025 to discuss further adaptations based on brands’ feedback from testing and adoption.
About the European Outdoor Group (EOG):
The European Outdoor Group was founded in 2003 (formally constituted in 2005) by 19 of the world’s largest outdoor companies, all of which recognised the need for a cohesive, cross border approach to representation of the outdoor sector. In a world of increasing internationalisation, legislation, environment, the media and trade are all now multinational issues. The combined strength of the EOG’s membership of around 150 provides the group with an extremely powerful force to represent the European outdoor industry in a constructive and positive manner. Visit www.europeanoutdoorgroup.com for more information.
