Since launch, Wild Mingo has attracted a big following in Australia, New Zealand, and the United Kingdom and has been sold in gifting and lifestyle retailers, health and wellness spaces, and online through a growing base of stockists with repeat conversion.
“Wild Mingo has literally gone wild!” Candice said. “I always knew that people were looking for more colour in their daily workouts, and the reaction to the Wild Mingo range has been amazing. In our short 18 months, we have expanded our range to include resistance bands and blocks, new artist collaborations, and we can’t wait to see more people enjoying these additions. There’s so much more to come!”
The new Wild Mingo Resistance Bands feature the same bright designs, available as a handy 3-pack so you can take them anywhere. The lightweight foam yoga blocks are the world’s-first printed blocks and come in three striking designs and have the perfect level of squeeze to keep people supported and balanced.
With more products and artist collaborations planned for launch, each focused on being eye catching and functional, Wild Mingo is fast making an impact.
Priced from $110 RRP, each signature Wild Mingo mat comes with a handy carry-strap so you can take the colour wherever you go. The three-pack Wild Mingo resistance band set are $65 RRP and yoga blocks are $40 RRP (all prices are USD)
Wild Mingo has launched with a bang in Australia and continues to see demand grow from customers across the USA. Ready to take flight Wild Mingo is now available to the US market for wholesale and will be exhibiting at the Active Collective trade show in Huntington Beach California August 22-23.
Born out of a whisp of creativity in 2020, Wild Mingo is all about brightening up your fitness world one paint splatter at a time. We exist to prove that you really can have it all. Functional, eco-friendly, and beautiful workout accessories. No more excuses, no more trade offs.
Tired of the same blue yoga mat and the impact it has on the planet, Candice Lester created Wild Mingo during an early lockdown in 2020 as a way of bringing fun to her yoga and pilates classes and proving that you really could have props that do it all – fun to use, no nasties, and long lasting.
Wild Mingo partners with incredible female artists to help showcase their talent. Working with artists is important to us to bring art into our every day. Whether it’s an at home pilates practice for a busy mum, a post work sweat sesh for a woman on the go, or a lazy Saturday yoga class, we want to create joy and inspiration every time someone uses a Wild Mingo product.
“Wild Mingo is all about bringing colour, individuality, and joy to your workout – whether it is yoga, pilates, barre, stretch, or personal training. The range not only looks good but is functional. I wanted a way to create joy for people and to showcase incredible art in someone’s every day and to encourage and inspire movement.” Candice said.
All Wild Mingo products are carefully sourced using recycled materials. Our business is focused on saving the planet through building a community. It’s for people who are considered about the purchases they make, who want to invest in workout accessories for the long term, and want to reduce the impact to the environment.
“Our mats are made with a recycled rubber base and a microsuede top to maximise your grip and ensure you don’t slip. Even better, they’re fully machine washable. Our blocks are modeled on the idea that you normally buy two types of blocks and we thought why not prove that if it’s made well you’ll only ever need one,” Candice said. “We also have all our products tested by physiotherapists, instructors, and personal trainers before we go to production so we can be confident that our products are not just incredibly beautiful but also functional and long lasting.
“We are passionate about creating products that are good for you and good for the planet,” Candice added.
See the Wild Mingo site for even more inspiration or contact hello@wildmingo.com.au for wholesale enquiries.
