Premium headwear company, melin, launched a collaborative collection with Matt Biolos, founder of …Lost Surfboards and the shaper known throughout the surf industry as Mayhem. The collection draws inspiration from the build process of every surfboard, from shaping to the resin work and every finishing touch that makes a board complete. Featuring both an Odysea and Eagle hat, the two melin shapes reflect the surfboards they took cues from.
Biolos founded …Lost Surfboards in 1987 in San Clemente, where he still crafts boards by hand daily, and has spent more than 40 years refining a process built around shaping, laminating, and airbrushing every board individually. The collaboration marks the first time that process, specifically the resin work used to finish and seal each board, has been utilized as inspiration for a melin hat.
“When we meet internally to discuss collaborations, we are always looking for a partner equally dedicated to their craft,” said Brian McDonell, co-Founder and CEO at melin. “Matt and his entire team share the same goals we strive for at melin. Focus on innovation, use only the best materials, and put more time, thought, and care into everything we do. Growing up a huge fan of Lost Mayhem, I’m really excited about this collaboration.”
“I wanted these hats to reflect what our surfboards are by visually integrating some of the design process,” said Matt Biolos, …Lost Surfboards founder and shaper. “Personally, I’m obsessed with the constant evolution in surfing and shaping. There’s a younger generation of world-class surfers that are pushing performance further than ever before. When collaborating with another brand, I’m always looking to other market leaders and I’ve been a fan of what melin is doing in headwear.”
Both brands are based in San Clemente, California, with each being market leaders in their own respective industries. Beyond being neighbors, the mutual respect of putting an emphasis on details, materials, and innovation take both to a level that others overlook have united both sides.
The melin x Mayhem Collection is launching during the Trestles Pro event window taking place in their hometown. The collection will be available first at select wholesale partners and melin’s Customer Experience Labs, with the full launch on Tuesday, September 15.
To celebrate the launch, a happy hour is being hosted on launch day in San Clemente. For more details and to RSVP, click here.
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About melin:
melin is a premium headwear brand dedicated to crafting the world’s highest quality headwear. With a focus on materials, details, craftsmanship, and innovation, melin set itself apart by delivering headwear that outperforms and redefines standards. For every adventure, melin is committed to elevating the headwear experience and providing enthusiasts with the perfect blend of performance and style.
