A new chapter in Minnesota’s outdoor economy has begun. The Minnesota State Outdoor Business Alliance (MNSOBA) officially launched this month as a statewide nonprofit (501c6) uniting outdoor industry businesses and trade organizations under one powerful network of community, resources, and advocacy.
From the rocky trails of the North Shore to the riverways of bluff country, MNSOBA is committed to strengthening the businesses that get people outside and fuel Minnesota’s thriving outdoor culture.
“Outdoor recreation is part of our identity here in Minnesota—and the businesses that support it deserve a community that supports them,” said Lloyd Vogel, Executive Director of MNSOBA and the founder and CEO of Garage Grown Gear. “This alliance was built for connection, collaboration, and impact.”
Built by and for the Outdoor Industry
MNSOBA’s founding members already include a diverse and respected group of outdoor organizations, such as Angry Catfish Bicycle Shop, REI, Garage Grown Gear, Minneapolis Bouldering Project, Winnebago, Paddle Bridge, Lake State Mountaineering, and Lake and Co., among others.
As a member-driven organization, MNSOBA provides:
– Community Building: Monthly happy hours, virtual speaker panels (the “Wildly Informed” series), and strong statewide connections
– Resources & Tools: A growing member directory, newsletters, and access to marketing, operations, and workforce development support
– Collective Advocacy: A united voice at the state level to help shape policy and promote a vibrant, inclusive outdoor economy.
Founding Members Wanted
MNSOBA is now inviting Minnesota-based outdoor businesses to become Founding Members. Those who join in 2025 will help lay the groundwork for the Alliance’s future and gain early access to exclusive resources and community events. “This is more than a membership,” said Vogel. “It’s a chance to shape the future of the outdoor industry in Minnesota while connecting with peers who share your values.”
2025 Goals
Throughout 2025, MNSOBA will focus on: – Hosting monthly happy hours across Minnesota – Producing monthly panels and seminars through the “Wildly Informed” virtual series – Growing membership to 50–100 organizations statewide – Having a presence at flagship events like the Minnesota Outdoor Recreation Summit
About MNSOBA
The Minnesota State Outdoor Business Alliance (MNSOBA) is a nonprofit 501c6 committed to uniting Minnesota’s outdoor industry through community, resources, and advocacy. We exist to support one another, amplify the voices of Minnesota’s outdoor brands, and ensure our state remains a vibrant, inclusive place to live, work, and get outside. To learn more or become a founding member, visit www.mnsob.com or contact lloyd@garagegrowngear.com.
