Luxury lifestyle brand, Moose Knuckles announces the opening of its much anticipated first-ever U.S. flagship store, located at 57 Greene Street in New York City’s Soho neighborhood. With a focus on the brand’s signature collections, consumers will be able to shop the complete range of products within the boutique’s unique and immersive retail space spanning 3,500 sq.ft.
Prominently located in the heart of Soho, the new boutique draws inspiration from the brand’s exuberant yet sophisticated aesthetic and blends distinguishable architecture into a surreal retail experience. Bespoke grain wood tiles, reclaimed cast-iron columns, and original and reproduced eye-popping installations including a two-story Rube Goldberg-inspired kinetic-fixture—comprised of hockey sticks, newtons 8-ball cradle, and railcar tracks— characterize a mind-bending visual experience, transporting consumers into Moose Knuckles’ grandeur universe.
On the ground level, the boutique is fronted by custom gold glass, mirror polished stainless steel, a multi-level screen erected to the right of the store showcasing a live stream of the northern lights, and refurbished architectural elements bringing Architect Steve O’Neil of O’Neil Langan Architects, raw yet polish vision to life. The interior is defined by an intricate custom plaster displaying a birds-eye view of glaciers from above; epitomizing the brand’s view on the outdoors. Custom display vitrines throughout, house various product categories and create a story around every corner. The bold backdrop serves as a canvas to showcase the brand’s statement men’s, women’s and kid’s lifestyle collections including the mainline and fashion.
In the cellar level, past heavy curtains in the vestibule, Moose’s invite only, VIP room is a sensual wonderland, a haven with red velvet walls, luxe fabrics and fine upholstery.
“In today’s retail landscape, it’s vital for us to have a direct connection with our consumers,” says Ayal Twik, Ceo of Moose Knuckles “ We couldn’t have chosen a better space to open our first U.S. store. This city embodies what Moose Knuckles is about. It’s raw, it’s real and one of a kind. We’re thrilled to have consumers enjoy the Moose Knuckles universe in real life.”
Moose Knuckles flagship opened its doors to the public on November 7, 2019 and is open Monday through Saturday 11 a.m. to 7:00 p.m and Sunday from 12 p.m to 6 p.m. For additional information, visit, www.mooseknucklescanada.com
About Moose Knuckles
Since 1921, our family has been protecting Canadians from the cold – a relentless quest that founded Moose Knuckles Canada in 2009. The brand was built on the belief that we could make the leanest, toughest and most luxurious sportswear in the world. We engineer Canadian know-how, grit and heritage into every fiber, stitch and zipper. We stand by our impeccable tailoring, ethically sourced materials and premium hardware. Coupled with proven performance and a unique perspective, Moose Knuckles is an exceptional outerwear brand available across the globe. We are a family, a community, a tribe, and we wear it on our sleeves.
