May is Skin Cancer Awareness Month, and Mountain Hardwear is proud to champion sun safety with the debut of its all-new Sunshield™ Series, designed to offer elevated protection for the sunniest pursuits. As part of this initiative, the brand is also introducing its new Broad Spectrum designation across select 2025 apparel styles—giving outdoor enthusiasts greater clarity and confidence when choosing gear built to shield against harmful UV rays, no matter what their activity of choice.
Building on their legacy of sun protection apparel and their ongoing partnership with The Skin Cancer Foundation, this new designation from Mountain Hardwear clearly identifies garments providing comprehensive defense against both Ultraviolet A (UVA) and Ultraviolet B (UVB) rays.
Unlike sunscreen, Broad Spectrum clothing offers consistent, all-day protection that doesn’t wear off—providing reliable sun defense wear after wear, so individuals can pursue their outdoor adventures with confidence. Mountain Hardwear’s Broad Spectrum fabrics undergo rigorous testing to ensure they block 98% of both UVA and UVB rays, providing maximum protection against sunburn and premature aging. Stay out longer and adventure harder with confidence. Be sun smart—cover up with Broad Spectrum apparel, the only sun protection you apply once and rely on all day.
“During Skin Cancer Awareness Month, we want to emphasize and educate on the importance of effective sun protection, particularly in the mountains, where UV radiation increases with altitude,” said Matt Burbach, Vice President of Marketing at Mountain Hardwear. “Our Broad Spectrum designation, in partnership with The Skin Cancer Foundation, offers that peace of mind, allowing our customers to fully immerse themselves in their outdoor pursuits, knowing they are protected.”
The Broad Spectrum designation will be featured on several of the Mountain Hardwear trusted and innovative apparel series in 2025.
The Sunshield™ Series offers lightweight, stretchy sun and odor protection for all-day wear on the move. The Crater Lake™ Series, a fan favorite, features ultra-soft, breathable fabric with new plant-based odor control. For minimal weight and maximum mobility, the Trail Sender™ Series uses durable, 100% recycled stretch fabric. The Stryder™ Series delivers wind and sun protection with its water-resistant recycled nylon—ideal for camp and trail alike. And the Canyon™ Series keeps things cool and dry with airy, moisture-wicking fabric that resists wrinkles and discomfort even in scorching heat.
Mountain Hardwear’s ongoing collaboration with The Skin Cancer Foundation underscores their shared commitment to sun safety, especially during Skin Cancer Awareness Month. The Foundation’s Seal of Recommendation signifies that these Broad Spectrum garments meet their rigorous standards for safe and effective sun protection.
“We are grateful for Mountain Hardwear’s support and their alignment with our mission to save and improve lives,” said Becky Kamowitz, Executive Director of The Skin Cancer Foundation. “The Foundation empowers people to take a proactive approach to daily sun protection and the early detection and treatment of skin cancer. Corporate Council members, like Mountain Hardwear, help make our work possible.”
Embrace those long, vibrant days with confidence, and look for the Broad Spectrum designation on Mountain Hardwear apparel online and in retail locations now. Be Sun Wise, cover up, and make the most of every moment with Mountain Hardwear.
For more information about Mountain Hardwear and its award-winning products, please visit https://www.mountainhardwear.com/go-broad-spectrum.html. For more information about The Skin Cancer Foundation and how to support the organization, please visit https://www.skincancer.org/.
About Mountain Hardwear
Mountain Hardwear, Inc., was founded in 1993 and is based in Richmond, CA. We exist to encourage and equip people to seek a wilder path in life. For 30 years, we’ve built essential equipment for climbers, mountaineers, and outdoor athletes and have supported expeditions on the world’s highest peaks. Relentless precision continues to inspire everything we do — our designers sweat every stitch and detail to continuously improve function, durability, and comfort.
Mountain Hardwear is a wholly-owned subsidiary of Columbia Sportswear Company that distributes its products through specialty outdoor retailers in the United States and 34 countries worldwide. www.mountainhardwear.com
