Murf Electric Bikes (“Murf”) continues to expand its distribution network with the addition of six new lifestyle rep agencies. These valuable new partnerships spread across the U.S. represent a new opportunity for Murf Electric Bikes to reach a growing audience of consumers through retailers that are authentic and reflective of the brand.
These six unique lifestyle rep agencies operating within action sports and the outdoors perfectly align with the Murf brand, which was founded within the action sports ecosystem as a means for surfers to access remote beaches and breaks. Murf has since been adopted to enhance the outdoor lifestyle on the coast, in the mountains and through inland adventures.
“This is a very exciting phase for the brand,” says Murf Electric Bikes VP of Business Development and Sales, Frankie D’Andrea. “Over the past seven years, Murf has created a loyal fan base in its backyard with its premium product offering backed by its world-class customer service experience. By adding this all-star team of strategic partners across the US, we are excited to deliver that same commitment to new communities. Each group brings decades of experience in these core outdoor communities that will continue to grow the brand during this next chapter.”
Dustin Anderson at NW Zia Works joins Murf repping the Pacific Northwest Region. Anderson’s agency kicked off its Murf partnership with an incredible demo experience on the Oregon Coast, giving key retailers, influencers, and consumers the opportunity to authentically experience riding electric bikes for the first time in a totally memorable environment. The goal is to replicate these experiences with reps across the U.S. through supported demo operations.
“Seeing the pure joy Murf Bikes brought to anyone who took one for a rip, we could not pass up the opportunity to bring that joy to our retail partners and their communities,” Anderson says.
“We feel confident about the positive energy around electric bikes, and Murf is leading the charge in the years to come.”
The current line of Murf Electric Bikes features nine models of Class 2 and 3 e-bikes, including the newly-released Higgs Cargo, all equipped for off-road adventures with your gear in tow.
Murf Sales Team:
•Dustin Anderson at NW Zia Works covering the Pacific Northwest Region (Oregon, Washington, Montana, Idaho, Alaska). Anderson’s group brings over 50 years of action sports industry and outdoor experience bringing Murf into the fold with Asmo Powsurfers, Slash Snowboards, Dakine, Ashbury and more. NW Zia Works
•Shawn Dollar is at Dollar Brokerage based in Santa Cruz, covering the Northern California Region. Murf is incorporated among Dollar’s lineup of core surfing and outdoor lines, including Salty Crew, Reef, Yow and more. Dollar Brokerage
•Emily and Tim McMurray at Cordillera Sales based in Boulder, covering the Rockies (Utah, Colorado, New Mexico and Wyoming). This outdoor agency reps an incredible lineup of outdoor brands, with Murf featured alongside Cotopaxi, Hydro Flask, Rumpl, Nocs, Ciele, Strafe and more. Cordillera Sales
•Bill Linsmeyer is a native of the action sports and outdoor industry based in Minneapolis, holding down a vast territory covering thirteen Midwestern states. Murf fits soundly within like-minded lines, including Reef, Xcel Wetsuits and Pendleton. ORA
•Chris Smith at The Epiphany Sales Agency serving the Tri-State and New England territories. Agency Director Chris Smith brings a wealth of knowledge gleaned from a lifetime of surfing with Murf aligned alongside RVCA, Slowtide, Whalebone and more. Epiphany Sales
•Terry Claudio with SC3 Sales in Northern Florida offers Murf alongside Salty Crew, Stance, Hemlock, Arcade, Buell and Sharp Eye Surfboards. SC3 Sales Martin Barbosa in Southern Florida brings Murf into the fold alongside Channel Island Surfboards, 510 MTB Shoe and Troy Lee Designs.
Murf Electric Bikes is focused on supporting these agencies, retailers and new customers by fostering long-lasting partnerships through top-of-the-line service and support.
This expansion of the sales team follows the successful opening of the Murf Park storefront in Bend, Oregon, the second storefront following the establishment of the company headquarters in San Clemente, CA, in 2016. The retail location offering sales, demos and a warranty center is also a community gathering place hosting special community events, including a partnership with the famous Cobra Dogs food cart.
Looking ahead, Murf plans continued expansion across the East Coast with the addition of a Sales and Marketing Manager.
For more information, please visit murfelectricbikes.com.
About Murf Electric Bikes
Murf Electric Bikes was founded in 2016 in San Clemente, California, by Josh Jones, the current CEO. Josh realized San Clemente resident surfers needed an economical, sustainable, and durable method of transportation to access the most trafficked waves and the most secluded, hard-to-reach breaks, and thus, Murf Electric Bikes was born. Murf now serves all outdoor enthusiasts interested in responsible adventuring and sustainable travel with an assortment of eight different beach cruisers and e-bikes and accessories that allow for customization for sport and travel needs. Its fleet of quality-made, environmentally-friendly e-bikes has solidified Murf as a leader in outdoor accessibility, sustainable product development, and exceptional customer service.
