MURF Electric Bikes Hires Ally Losness as Marketing Director

Losness brings over a decade of brand launch and growth experience.
Published: August 16, 2022 Press Release

MURF, the iconic electric bike industry leader, is excited to announce the addition of Ally Losness as Marketing Director to support the company’s global growth. With the skyrocketing demand for ebikes and eco transportation options the brand is positioned to continue on an accelerated growth trajectory, supported by Losness’ experience building and growing brands.

Losness brings over a decade of brand launch and growth experience. Most recently she led the Marketing team at Wings & Arrow LLC, growing and launching Ashland Hard Seltzer, Villager Spirits, Mucho Aloha Hard Lemonade, and Voyage Hard Iced Tea. Prior to working in the beverage space Losness spent 9 years running the regional consumer marketing program for CLIF Bar, LUNA Bar, & CLIF Kid. Before joining CLIF, Losness was an entrepreneur, after earning a degree in Marketing/Communication from the University of San Diego.

“Our first experience working with Ally came while she was still at CLIF Bar. We were immediately impressed by her creativity, attention to detail and work ethic.” said Matt Gahan, Chief Branding Officer. “When the opportunity arose to bring Ally onto the MURF team we jumped at it. Her previous work experience and extensive marketing knowledge will help us capitalize on current opportunities and continue our rapid growth.”

MURF Electric Bikes was started for one reason; to help ourselves and our friends find better surf, more often. Parking at our favorite spots became an exercise in patience and riding a regular bike to the more remote spots took too much time. We wanted something fast, reliable, comfortable and good looking…so we made the most awesome electric beach cruiser that we could. We use high quality components like hydraulic disk brakes, Shimano gear systems, 52 volt Samsung celled batteries, and rust-resistant stainless steel components wherever possible. We back it all up with a two year warranty on the motor, battery and frame. If you’re looking for a high quality, affordable, and cool electric bike you can’t go wrong with a MURF.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series