namuk, the Swiss-based premium sustainable outdoor brand for kids, announces today the addition of Beth Steele as Vice President of North America. Steele will be responsible for driving namuk’s U.S. and Canadian business and building the organization in both DTC and B2B markets. Since namuk’s inception in 2016, the brand has seen tremendous growth in Switzerland and now Steele will lead its success in the North American market, continuing to drive demand for sustainable and innovative premium outdoor gear for kids.
Beth Steele
“Beth brings industry expertise and an impressive track record of sales success that will be paramount to namuk’s growth and its vision for the future, ” said Franz Bittmann, Founder and CEO of namuk. “I am thrilled to welcome Beth to the team and I’m confident that she will accelerate our growth, strengthen relationships with key sales accounts and increase brand awareness in North America.”
Steele, a Vermont-based winter sports and soft goods industry veteran, brings over 20 years of leadership experience in sales development and management working for globally-recognized outdoor brands such as Burton and Reima. Steele’s vast background and knowledge of scaling sales by fostering relationships and driving category growth, combined with her resourcefulness to create business, will shape namuk’s North American business to meet global brand goals.
“The moment I met Franz and the namuk team, I immediately aligned with their values, and felt a connection to the innovative team,” adds Steele. “As a mom with multi-sport outdoor active kids, I know the impact nature has on them and all kids should have the opportunity to experience the outdoors with the right gear – no matter the weather. namuk is poised for success in North America and I look forward to using my experience to position this youthful brand as a sustainable leader in kids performance apparel.”
To connect with the North America sales team, please email info@namuk.com and to learn more about namuk, visit www.namuk.com
About namuk
namuk is the leading premium sustainable outdoor brand for children, zero to 12 years of age, dedicated 100% to children’s needs. Created from the belief that children are happier when they get the chance to be outdoors as much as possible, exploring nature, no matter the weather, namuk’s products are made from robust materials and high-quality craftsmanship. namuk prides itself on developing lines inspired by high mountains and deep forests from their backyard to create innovative products that are driven by intentional and fashionable designs made to last. From biodegradable fleece made from recycled plastics to Primaloft Reversible Jackets, namuk’s products are for little “heavy users” who play outside in every type of weather. To learn more about namuk, its sustainability business model and to see the full product lineup, visit https://us.namuk.com/.
