VOLCOM SETS ITS SIGHTS ON CHINA
The California-Born Board Sports Brand Has Opened Two Retail Stores in the Region With Plans to Roll Out Ten More Locations by the End of 2020
New York, NY – July 20, 2020 – Authentic Brands Group (ABG), owner of a global portfolio of lifestyle and entertainment brands, today announced the expansion of Volcom in partnership with China Ting Group, a leading China-based lifestyle company specializing in retail development and brand building.
Through this partnership, The China Ting Group becomes a pivotal partner as ABG furthers its global Volcom brand strategy to interpret and distribute its core product categories in key markets. Two new Volcom stores opened in June in the Mixc Mall, located in Hangzhou’s premium shopping district and in the Sanya Summer mall in China’s famous surfing and beach resort capital. The China Ting Group has plans to launch a fleet of twelve stores across the region by the end of this year.
“We are bringing Volcom’s board sports lifestyle to China,” said Jarrod Weber, Group President Lifestyle, Chief Brand Officer at Authentic Brands Group. “As a brand that is authentically rooted in this culture, Volcom has significant appeal to young consumers around the globe.”
For nearly a decade, Volcom has been offering a curated assortment of lifestyle apparel on Tmall.com and specialty channels, which have allowed the brand to capture a loyal, niche following in China. Volcom now broadens its focus, targeting board sports and beach culture enthusiasts with a full assortment of lifestyle apparel and accessories for men, women and teens, designed especially for the APAC market. The brand will also re-launch its regional eCommerce shop in 2021.
“We look forward to building a successful, long-term partnership with Authentic Brands Group”, said Ray Ting, Vice President, at The China Ting Group. “As America’s first boarding company, Volcom is known throughout the world for innovation and integrity and we’re excited to bring it into the mainstream here in China.”
For additional information and real-time brand updates, follow Volcom on Weibo and WeChat at Volcomcn.
About Volcom
Inspired by the creative spirit, Volcom was founded as a clothing company rooted in skateboarding, surfing and snowboarding. Building upon the foundation of sport culture, Volcom also supports initiatives in music and the arts and lives by the mantra ‘True To This’ as a rallying cry for persistent rebels and creatives that follow their passions. Volcom creates meaningful products for men’s women’s and kid’s across a variety of categories including outdoor, swim, skate, denim, fashion and more. Volcom is available in more than 100 direct-to-consumer retail outposts globally and has distribution in hundreds of specialty retail and department store locations.
To view Volcom’s deep product assortment, visit volcom.com.
Follow @volcom on Instagram, Facebook and Twitter.
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a portfolio of global media, entertainment, and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers, and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels, and more than 5,500 freestanding stores and shop-in-shops around the world.
ABG is committed to transforming brands by delivering compelling product, content, business, and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms, and emerging media. ABG’s portfolio of iconic and world-renowned brands generates more than $12 billion in annual retail sales and includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Nautica®, Aéropostale®, Forever 21®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Barneys New York®, Frederick’s of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel®, and Henredon®.
For more information, visit authenticbrandsgroup.com.
Follow ABG on Twitter, LinkedIn, and Instagram.
About China Ting Group
Established in 1992, China Ting Group has over 20 years of successful history in the textile and apparel manufacturing industry, including over a decade’s successful experience in China fashion retail where its brand “Finity” was one of the forerunners of international brands to establish a foothold in the country. In 2005 the group listed on the HK Main Stock Exchange (3398). Headquartered in Hong Kong, the Group has sales offices in New York, Paris,Shenzhen and Hangzhou – a strong geographical network that reaches out to customers worldwide.
China Ting opened its first store – FINITY – in 1998 and today the Group has an established nationwide distribution network of over 450 stores with a portfolio of several brands, wholly owned and licensed, which is expanding rapidly in line with the group’s strategy for retail growth.
Owned Brands: FINITY®, ELANIE Paris®, RIVERSTONE®, CHELSEA AND WALKER®
Licensed and Distribution Brands: XXXTrenta®, Vilebrequin®, Sprayground®, Volcom®
Over the years, China Ting Group has built up a solid reputation as a leading national retailer where comprehensive marketing knowledge, proven retail experience, and strong business relations ensure priority and potential in securing prime store locations essential to brand retail success. The Group has also successfully distributed its various brands online through internet partners who help boost turnover and brand presence.
