Nixon celebrates its 25th Anniversary with a short film, and limited-edition release of an Icon in its original form, The Player.
To recognize this milestone, Nixon invited filmmaker Patrick O’Dell to capture the story and characters in the brand’s first 25 years which officially drops on July 31st, 2023. From the early start-up days for co-founders Andy Laats and Chad DiNenna Nixon shipped its first watch back in 1998. Fast forward 25 years later, Nixon’s lineage of athletes, musicians, and artists include Caity Simmers, Mike Diamond, Todd Richards, Nora Vasconcellos, Paul Rodriguez, and Metallica, resulting in what has made Nixon culture stand out today, team designed – custom built.
Aligning with the 25th Anniversary, Nixon has created a limited quantity Re-issue of The Player watch, the iconic watch first introduced in 2005 it pays homage to a team favorite that has been a symbol of status and style for athletes, musicians and artists. The design combines the classic elements that made The Player a cultural favorite. It’s custom stainless steel stadium case and band with a real diamond at your 6 and the original script version of the Nixon wordmark is available at Nixon.com and better specialty shops worldwide on August 2nd, 2023.
As Nixon holds true on the next chapter of its journey, the brand remains committed to its core values and continues to push boundaries, creating custom timepieces that reflect the ever-evolving culture, streetwear, and action sports.
For more information on the 25th Anniversary, limited-edition Player and Nixon’s inspiring brand story, visit nixon.com/25
