Obviouslee, a Certified B Corporation and strategic marketing agency, today announced its merger with Meteorite PR, a Boulder, Colo.-based firm specializing in outdoor industry public relations. The move strengthens Obviouslee’s market position, broadens its national reach, and reinforces its commitment to helping outdoor and active lifestyle brands grow. As part of the merger, Meteorite founder Eric “Hende” Henderson will join Obviouslee’s executive leadership team as chief outdoor officer.
“Hende is a force of nature, and a rare blend of athlete, brand insider, and agency builder,” said Lee Deas, founder and CEO of Obviouslee. “He knows how to turn storytelling into sell-through and has built trusted connections in the outdoor industry. With our combined team, we’re in the right position to fuel outdoor brand growth and help them expand into broader lifestyle spaces.”
Henderson brings deep product and sales expertise and decades of experience from the mountains to the boardroom. In his new role, he will help shape all aspects of the combined agency’s work across the growing outdoor and active lifestyle market.
“This partnership with Lee and her incredible team at Obviouslee allows us to build on our reputation in the industry and offer our clients the best experience in the business,” Henderson said. “This move gives Meteorite the opportunity to boost our staffing and services for existing clients, bring on additional leaders in outdoor gear and apparel, and continue to prioritize motion, ambition, and pushing the boundaries of what’s possible in the outdoor space.”
With the addition of Meteorite, Obviouslee builds on more than 20 years of culture-shaping marketing experience to deliver fully integrated services, while broadening its reach into one of the fastest-growing segments of the consumer economy. Meteorite will continue to operate from its headquarters in Boulder, Colo., while fully integrating with Obviouslee’s global team.
This milestone marks Obviouslee’s second major investment in the outdoor industry, following its 2021 integration of Groundswell PR. Now in its 20th year, Obviouslee is a full-service marketing agency working across brand development, public relations, digital, social, design, content and production. Outdoor industry clients include Huk, Bajio Sunglasses, Jones Snowboards, and The Running Event, while Meteorite brings long-standing partnerships like Jackson Hole Mountain Resort, Rab, Oberalp Group, Sweet Protection and Epic Water Filters. Together, the combined agency represents some of the most influential names in the outdoor and active lifestyle industries.
To learn more, visit obviouslee.com or follow @obviouslee on Instagram and LinkedIn.
To learn more about Meteorite PR, visit www.meteoritepr.com or follow @meteorite_pr on Instagram.
About Obviouslee
Obviouslee incubates ideas, builds relationships, and delivers real results for causes, brands,
and partners we believe in. As a certified B Corporation, we use business as a force for good and, as a female-founded and led marketing agency, we are a proud member of WBENC. Established in 2005 and headquartered in Charleston, SC, our team spans the globe, collaborating on marketing and creative campaigns with clients ranging from emerging entrepreneurs to iconic brands. We are honored to partner with organizations making a difference in the impact, sports and events, and outdoor industries. To learn more, visit obviouslee.com.
About Meteorite PR
At Meteorite PR, we believe in the outdoors and the gear used to pursue experiences. We pride ourselves on being product and lifestyle experts to our core. We are the ultimate end user, and we’ve been working in ski, outdoor and action-sport media for more than two decades. Call us Gen Xers with a Millennial spirit — we’ve got the experience and maturity to build your brand with the authenticity and stamina necessary to compete in the modern, digital world. Brand builders with a passion for PR, you just never know what we’ve got up our sleeve. To learn more, please visit meteoritepr.com.
