OneTurn Acquires Liberated Brands Europe

The acquisition is the result of a determined effort by Liberated Brands Europe team to preserve and grow the business independently.
Published: April 30, 2025 Press Release

Liberated Brands Europe is proud to announce its acquisition by OneTurn S.A.S., a company newly formed by members of its current leadership team – CEO Joost Grootswagers and COO Antoine Lanusse.

The acquisition is the result of a determined effort by Liberated Brands Europe team to preserve and grow the business independently. Most importantly, this transition ensures total continuity: the operational structure remains intact. All employees, collaborators, and partners will continue to play a central role in the journey ahead. Liberated Brands Europe will move forward with the same energy, passion, and operational excellence that have fueled its success to date.

Driven by a clear ambition to build the future with trust, enthusiasm, and deep respect for brand heritage, the team remains steadfast in its commitment to the DNA, culture, and communities that define Volcom and Spyder. These iconic brands will continue to grow and evolve across the European market with authenticity and integrity.

The new structure empowers Liberated Brands Europe to operate with agility and independence while maintaining strong, long-term relationships with all stakeholders — from partners and distributors to employees and fans of the brands. Every relationship that defines who we are remains at the heart of our future.

This is the beginning of a new chapter, one built on solid foundations and a shared commitment to continuity, authenticity, and long-term growth.

The story continues — and the best is yet to come.

About Volcom:

Inspired by creative spirit, Volcom was founded as a clothing company rooted in skateboarding, surfing and snowboarding. Building upon the foundation of sport culture, Volcom also supports initiatives in music and the arts and lives by the mantra ‘True To This’ as a rallying cry for persistent rebels and creatives that follow their passions. Volcom creates meaningful products for men’s, women’s and kid’s across a variety of categories, including outdoor, swim, skate, denim, fashion and more. 

Website: https://www.volcom.eu/ 

About Spyder: 

Founded in 1978 in Boulder Colorado, Spyder is one of the world’s most recognizable and credible outdoor sportswear brands. Focused on enhancing the ski experience both on and off the mountain, Spyder prides itself on its advanced technical composition and style. Spyder offers technical ski, oudoor, swim and lifestyle apparel and accessories for men, women, and children.

Website: https://spyder.eu/ 

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series