In what has become a Rockies hub for the Outdoor Industry as well as a leading example of collaboration designed to drive business results, Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing nearly 200 brands in the outdoor and active-lifestyle markets, will host three different seasonal sales meetings starting Nov. 10.
As part of its seasonal Market Week events, Outdoor Market Alliance welcomes more than 20 new brands to its roster of manufacturers at its 32,000-square-foot site just west of downtown Denver.
Timed to support brand line showings and business meetings for retailers based in the Rockies region to allow them to write orders for subsequent seasons, the following events will take place at Outdoor Market Alliance in the coming months:
- OMA Market Week — Nov. 10-14, 2025
- OMA Market Week — Dec. 1-5, 2025
- OMA Footwear — Jan. 28-29, 2026
The driving concept at Outdoor Market Alliance is making it easy for retailers to see numerous brands and sales representatives in a single setting that provides a space for a more curated experience.
“This kind of permanent showroom format allows us to have a deeper expression of the brands we represent,” said Steve Copland, President of Outdoor Market Alliance and principal of Granite Marketing. “That makes it easier for the retailers in our region to understand the driving force behind each brand and what’s new for future seasons.”
Established in 2022, Outdoor Market Alliance has also grown beyond seasonal sales events, providing retailer training opportunities, brand marketing support, and financial support of outdoor non-profits. Some of OMA’s recent initiatives include:
- Hosting more than 100 REI staffers over three days for product training, the fourth such session it has hosted.
- Providing retailer education and support around the B2B sales platform Elastic Suite, a preferred partner for OMA and a frequently used outdoor industry SAAS platform.
- Hosting an outdoor media showroom for brands twice a year, which provides a venue for more than 60 outdoor brands to connect with more than 70 attending media each February and July.
- Raising money for outdoor-focused non-profits. In 2025, OMA donated $25,000 to two non-profits, SheJumps and the Continental Divide Trail Alliance.
Outdoor Market Alliance is located at 11111 West 6th Avenue in Lakewood, Colorado. To learn more, please visit https://www.outdoormarketalliance.org/.
About Outdoor Market Alliance
Outdoor Market Alliance is a collective of 25 independent sales and marketing agencies representing nearly 200 brands in the outdoor, active lifestyle, resort, run and bike markets in the Rockies. Located in Lakewood, Colo., the OMA physical location offers 32,000 square feet of showroom and community meeting space. OMA’s mission is to elevate the experience for its brand partners and retailers through a fresh showroom venue, while supporting community initiatives through its non-profit association. Each OMA agency commits time and monetary support to the environment, diversity and inclusivity in the outdoor markets. For more information or a list of all represented brands, visit www.outdoormarketalliance.org.
