OutsidePR, a leading boutique outdoor industry and active lifestyle public relations firm with a focus on diversifying the outdoor community, is proud to announce that its 2026 Justice, Equality, Diversity, Inclusion and Accessibility+ (JEDIA+) Public Relations program is now open for applications.
Now in its fourth year, OutsidePR’s pro-bono program is designed to help kick-start strategic public relations and communications campaigns for historically underrepresented brands and organizations, with a focus on non-profit, LGBTQIA+ and BIPOC brands and organizations.
The OutsidePR JEDIA+ project offers four-month-long PR programs for three vetted clients, who meet specific criteria for consideration. The campaigns are staffed by OutsidePR employees who volunteer their time to support the approved brands and organizations by crafting earned media marketing strategy, executing campaigns, launches and announcements, and helping guide the partner in thoughtful and strategic brand positioning.
In 2025, OutsidePR worked with Black Girls Hike, Camp Yoshi, Outdoor Diversity Alliance, and The Summit Scholarship Foundation to help build and amplify public relations opportunities and brand positioning over each four-month partnership. As a result of the OutsidePR JEDIA+ program, our partners were able to amplify their unique messages, connect with media during in-person activations, and amplify brand messaging using OutsidePR’s industry leading teams, tools and creative communications strategies.
“The JEDIA+ Program is a core component of OutsidePR’s work ethic, whereby our purview as communications professionals is to ensure that organizations of all shapes and sizes have the opportunity to positively impact our communities,” said OutsidePR President, Jess Fiaschetti. “We’re passionate and committed to making a difference with our partners and inspiring leaders from across the industry to elevate important issues and voices.”
For interested parties, please visit https://www.outsidepr.com/jedi-partnerships to apply. Your organization must meet two out of the three following criteria:
- Is a non-profit or NGO
- Is BIPOC or LGBQTIA owned, or led/founded by members of a marginalized community
- Currently does not have PR support
The application period runs until September 30, 2025. 2026 partners will be announced in early December, with the first partnership PR program starting January, 2026. The program periods are January through April, April through July, and July through October, 2026. The overarching aim is to help amplify historically underrepresented voices, and further diversify the outdoor industry.
About OutsidePR
OutsidePR specializes in active lifestyle, endurance and outdoor sports public relations with an emphasis on publicity, story-telling, thought-leadership, crisis communications, event activations, JEDI work, affiliate management, and athlete ambassador & influencer programs. OutsidePR has unique proficiencies across the endemic outdoor industry, as well as action and adventure sports, travel and hospitality, and active lifestyle.The boutique agency, headquartered in Sausalito, CA, is comprised of a talented team of experienced and connected professionals working remotely across all timezones in the mainland US, with a goal to not only amplify brand and client news, but to support underserved organizations and individuals through its JEDIA+ taskforce.
E: JEDI@OutsidePR.com
