Pacsun has partnered with famed artist, Sara Shakeel, to launch their exclusive Swim Campaign for Spring/Summer 2022. Known for her use of glitter and crystal to create unique art, both digitally and physically, Shakeel was the quintessential choice for the campaign and to assist in the special creative.
“I’m so excited for the world to see MY sparkling version of Pacsun’s new spring collection! With the beautiful imagery from Pacsun, reimagined into a sparkling, ethereal world of my own! What makes it even more special is to creatively design an Instagram filter for the team & for the world to become a part of our story!”
The collaboration showcases the shoot location of Bora Bora and highlights Pacsun’s stunning Influencer Swim trip Photography, while helping to bring to life the optimism, magic and sparkle of Sara Shakeel’s artistic hand. Influencers involved in the trip photography include Renee Herbert, Elisha Herbert, Babette, Matheiu,Cymone King, Ciera King, and Lily Chee.
“Both Sara and Pacsun have a true grip on the importance and influence of physical art as well as the increasing importance of digital art and having a digital presence,” said Brie Olson, President of Pacsun, “She has a real gift, and it was just magical to collaborate with her to bring our vision around this year’s Swim campaign to life with Sara’s familiar and exceptional touch.”
As part of the campaign, Shakeel crafted a series of seven unique pieces of art for Pacsun, one of which will be an NFT titled “PS Sunset by Sara Shakeel x Pacsun” and Pacsun’s first NFT co-created with an artist, as well as a dedicated Instagram “Sparkle” filter. The Sparkle Filter immerses users into the campaign with an all-new glitter aesthetic.
The Sara Shakeel x Pacsun Series launched this week, and the balance of art pieces can be seen across Pacsun’s website, in select store windows, and featured on both Pacsun and Shakeel’s social channels. The NFT was also released today on OpenSea as an open bid starting at $1,000. 75% of proceeds will be going to Lady Gaga’s “Born the Way Foundation,” an organization near and dear to Pacsun.
You can find more at https://www.pacsun.com/nft/
