A$AP ROCKY, PACSUN’S ARTISTIC DIRECTOR, SERVES UP HIS LATEST HYPE COLLAB IN NEW YORK
Pacsun’s Guest Artistic Director Is On Hand to Surprise Shoppers During Holiday Season
December 5, 2021 (New York, New York): As a holiday treat, A$AP Rocky, Pacsun’s Guest Artistic Director, surprised fans with an appearance at Pacsun’s Soho Flagship store. Rocky stunned hungry shoppers by serving up food and drinks from the Sweet Chicks food truck, while gifting lucky fans with sneakers from his recent Vans drops, including exclusive pairs from the upcoming third drop.
Photo courtesy of Pacsun
“Vans have always been a closet staple – the new drop adds a fresh spin on a classic and I’m excited for everyone to style them in their own unique way,” said A$AP Rocky.
“We are continuously impressed by Rocky’s fresh takes on classic styles, and it was really a treat to have him surprise consumers today to give an exclusive look as his next collaborative effort for Pacsun,” said Alfred Chang, Co-CEO of Pacsun.
The third drop, which is slated for early 2022, will feature all new colorways for the classic slip-on and the classic slip-on mule styles, including White/ Red and Black/ Red mules and Black/ Red slip-ons.
Along with the surprise appearance by Rocky, Pacsun showcased merchandise throughout the store from all A$AP Worldwide capsule collections. In addition, the retailer got shoppers in the holiday spirit with the perfect Holiday gift guides and Holiday deals in store and sitewide.
Rocky was joined by Pacsun Co-CEO Alfred Chang.
