Pacsun returns to its west coast roots with their Spring 2023 collection. Find all new warm weather silhouettes across swim, denim, graphics, and more. The collection showcases a prints and textures refresh with a cool and classic color palette for the new season, available now on Pacsun.com.
Shot in Malibu, select campaign content was captured on iPhone through an unfiltered lens, giving a raw look into Pacsun’s “camera roll” and tapping further into the authenticity that Gen Z values.
All season long, Pacsun is encouraging consumers to give a glimpse into their camera roll using #PacSpring23 to highlight their best seasonal moments and display their favorite styles for a chance to be featured on Pacsun’s social media. Model Ellie Thumann kicked off the campaign, giving a look into her special moments today, donning a new top and swimwear, while giving a preview of her other favorite Pacsun accessories.
The campaign will also be amplified on Pacsun’s social media, with a dedicated Instagram Filter that mirrors the camera roll theme, while layered clothing will launch on Roblox later this month, so consumers can access their favorite pieces in both IRL and the virtual world.
Pacsun will be debuting additional styles throughout the season from the Pacsun brand, as well as talent and brand partners, including a special collection with Mitchell & Ness and Fenty in support of the highly anticipated Super Bowl Halftime show performance with global sensation Rihanna. To celebrate the drop, Pacsun will be hosting a livestream this Monday, February 6th at Fashion Island in Newport Beach.
