Latest In: Press Releases

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Announcing New Lifts, Terrain Expansions, Amenities, Gondolas and More Across 60+ Ikon Pass Destinations

Ikon Pass holders have two weeks to get the current low rates for 25/26.

Press Releases September 26, 2025
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ENDVR Partners with Protect Our Winters Canada

The partnership aims to mobilize outdoor enthusiasts for climate action.

Press Releases September 25, 2025
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X Games Goes “ALL IN” on the Future of Action Sports

New visual identity, X Games League, AI judging, sports betting, and global expansion mark the dawn of a…

Press Releases September 24, 2025
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Protect Our Winters Launches Water Alliance

The new initiative expands climate advocacy to oceans, lakes and rivers.

Press Releases September 24, 2025
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Eastern Mountain Sports Launches Its Fall/Winter 2025 Collection

EMS completes brand re-launch with re-imagined line of winter outdoor and ski apparel.

Press Releases September 24, 2025
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Jones Snowboards Wins Backcountry Magazine Award

Jones Snowboards wins award for men’s Shralpinist Stretch Recycled 3L Bib.

Press Releases September 24, 2025
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SIMA Announces Two Keynote Super Summit Presentations

SIMA Super Summit to feature keynotes on retail innovation and surf culture’s role in California tourism.

Press Releases September 24, 2025
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A Great Day in the Stoke Presented by Lexus Announces 2025 Sponsor Line-Up

Fourth annual surf competition and beach festival welcomes Nickelodeon and Alaska Airlines, alongside national powerhouse brands.

Press Releases September 24, 2025
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BOTE Introduces Lightweight Vali Aero Kayak Line

Starting at just 16.5 pounds, inflatable Vali Aero kayaks offer streamlined design, stability and ultimate portability.

Press Releases September 23, 2025
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On x BEAMS x REI Co-op Reimagine the Modern Outdoors

Swiss performance meets Tokyo style and REI outdoor heritage in a globally minded exploration capsule.

Press Releases September 23, 2025
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Burton and Red Bull Media House Announce Global Premiere of PAVED

The unfiltered snowboard odyssey two years in the making will stream for free on Red Bull TV on…

Press Releases September 19, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series