Latest In: Press Releases

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Arbor Announces the Launch of Red Gerard’s First Pro Model Snowboard

A limited early release of 200 snowboards is available now, the full release will be in the Fall…

Press Releases January 2, 2026
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Thirtytwo Welcomes Ellie Weiler to Its Snowboard Team

After five years of riding for the brand, Weiler officially joins a roster that includes Pat Fava, Phil…

Press Releases January 2, 2026
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Vissla Welcomes Yago Dora to the Team

The partnership will extend beyond competition, with collaborative storytelling, film, and creative projects planned throughout the year.

Press Releases January 2, 2026
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OluKai Premieres We Go: Path to The Eddie Season 2 at Surf Expo

The event will feature special guest and Eddie Champion Luke Shepardson.

Press Releases December 30, 2025
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Firewire Surfboards Introduces Proflex Technology, Its Most High-Performance Construction Yet

Kelly Slater and Mike Woo’s Slater Designs Spaceship debuts as the first board to showcase Firewire’s ultimate Proflex…

Press Releases December 23, 2025
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Jeep Brand Returns to X Games Aspen 2026 With Elevated Partnership

The newly minted X Games Aspen 2026 Driven by Jeep marks a major milestone in the long-standing relationship…

Press Releases December 23, 2025
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Heart of Cochamó in Chilean Patagonia to Be Protected After Historic Purchase  

The area is home to world-class rock climbing and outdoor recreation opportunities.

Press Releases December 19, 2025
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Outdoor Alliance Celebrates Keeping Protection of Public Lands in the Public Eye

Outdoor Alliance: In a time of major threats, outdoor community is standing strong for public land and water. 

Press Releases December 19, 2025
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Authentic Expands Partnership with Blue Sage Accessories

The growing partnership will include development of wetsuits for Roxy, Quiksilver and Volcom and an expanded list of…

Press Releases December 18, 2025
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Rossignol Launches Outerwear Collection in Partnership with evo

The athlete-developed, Proclivity Ltd Edition shell jacket and bib is available now in limited styles and quantities for…

Press Releases December 18, 2025
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LifeLabs Names Jordi Beneyto-Ferre Director of Textile Innovation and Sustainability

Former Adidas, Puma, VF Corporation textiles leader to drive LifeLabs sustainable high-performance fabric development.

Press Releases December 17, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series