PAKA, the sustainable apparel brand best known for its performance-based alpaca fiber gear, announces its national wholesale team expansion in preparation for its fall debut in select outdoor specialty retailers across the nation. After years of driving growth and impact as a direct-to-consumer brand, PAKA’s expansion into retail brings its products closer to customers and fosters deeper community connections. By joining forces with key retail partners, PAKA is excited to bring its mission and traceable alpaca fiber to life, where customers can feel the difference of natural fibers firsthand.
“Bringing PAKA into physical retail is about more than shelf presence—it’s about connection,” said Kris Cody, PAKA Founder and CEO. “We’ve seen the power of in-person experience in the first year of our flagship store in Cusco, Peru. There’s something powerful about being able to touch and feel the fiber—to understand the quality and hear the story behind it. Now, we’re excited to introduce that immersive experience to customers in the U.S.”
As part of this strategic growth, PAKA has partnered with seven premier sales agencies to support its regional wholesale rollout, build lasting retailer partnerships, and deepen brand engagement for more customers.
New U.S. Sales Agency Representation:
- Pacific Northwest (AK, WA, OR, MT, ID) – Vim Sales Group – BJ Brewer | bj@vimsalesgroup.com
- Southeast (CA, NV, AZ, HI) – Paralell 33 Sales – Bill Schmid | Paralell33sales@gmail.com
- Rockies (UT, WY, CO, NM) – Alpin Sales – Megan Fogg | meg@alpinsales.com
- Upper Great Lakes (ND, SD, NE, KS, MI, WI, MN, IL) – Split Rock Sales – Charlie Anderson |
charlie@splitrocksalesmw.com - Lower Great Lakes (MI, OH, IN, KY) – Specialty Sales Reps – Daniel Miller | daniel@teamssr.com
- Northeast (ME, NH, VT, CT, MA, NY, DE, NJ, PA, MD, DC, RI) – Round Pond Sales – Ian
Wauchope | ian@roundpond.co - Southeast (NC, SC, TN, VA, GA, FL, LA, MI, AL) – Flamand Sports – Sam Flamand | flamandsports@gmail.com
“We’re investing in strong, localized partnerships to ensure that PAKA’s story, values, and product innovations are communicated with authenticity and impact at the retail level,” said Christian Castellani, Director of Wholesale Sales at PAKA. “With our new agency partners, we’re building a foundation for a wholesale network rooted in relationships, and ready to grow.”
To support its wholesale momentum, PAKA will exhibit at two major industry trade shows in June, including the GOA Discovery Show (June 8) and the Switchback Tradeshow (June 17-19). These events will further expand the brand’s reach and showcase the unique benefits of its natural fiber apparel to retailers and industry leaders. PAKA products will be available in select premium outdoor retailers across the U.S. this fall.
About PAKA:
PAKA is the leading innovator of alpaca fiber apparel. Founded in 2017, PAKA started as a vision to bring the revolutionary alpaca fiber to the outdoor industry. PAKA is a Certified B Corp and secured the Best for the WorldTM award in 2022. The brand employs 300+ Quechua weavers in Peru, makes upwards of 90% of products locally, and donates 1% of its revenue back to the local communities in Peru. Learn more at www.paka.co Instagram: @paka
