UK-based responsible outdoor clothing brand Passenger is continuing its expansion into Europe with the opening of a distribution centre in Germany, marking a milestone in its global expansion.
The result of an eight-month-long project in partnership with GXO, the world’s largest pure-play contract logistics provider, handled by its in-house team, Passenger now occupies between 2-3,000 sqm of warehouse space at GXO’s site outside Düsseldorf. The expansion brings the brand’s total warehouse space to over 10,000 sqm, including its UK site in the north of England.
The EU is Passenger’s highest growth region with YoY sales growth for the whole EU in 2024 being over 180%. Countries where the brand is gaining traction include Germany, France, Belgium and the Netherlands.
The brand has a growing list of retailers it has partnered with in Europe, including Globetrotter, Bergfreunde, Retail Concepts, and Blue Tomato, all of which will benefit from improved access to product and streamlined logistics.
Passenger CEO Jon Lane said, “Partnering with GXO to open a distribution centre in a key market couldn’t come at a more pivotal time for Passenger. We are seeing strong growth in Germany and other EU countries, so we’re excited to be able to now service our D2C and B2B customers much more efficiently, offering improved next-day and express delivery services throughout Europe.”
On the impact on the brand’s ESG commitments, Lane added, “We’re proud to be a responsible business and are continuously monitoring our impact. Opening a distribution centre closer to the markets we’re operating in doesn’t just make sense logistically, enabling us to deliver faster to customers, but from a responsibility standpoint too, reducing miles travelled for products delivered.”
The Germany-based hub is operated in partnership with GXO. Oliver Kraftsik, Managing Director, Germany at GXO added, “This new partnership will be a powerful catalyst for Passenger’s expansion across Europe and reinforces GXO’s growth ambitions in Germany. Our proven ability to rapidly deploy operations and systems, including managed transport services, positions us to immediately support Passenger’s ambitious growth journey.”
About Passenger
Passenger is a responsible outdoor clothing brand with a mission to inspire meaningful escapism. Getting outside matters, disconnecting to reconnect, unplugging to recharge. We believe that finding escapism in our passions, our connections and in nature recharges us, bringing balance and wellbeing.
Clothing made to embrace the journeys to come, while leaving a smaller footprint – designed to wander, made to roam. For every order, we plant a tree. 2.4million planted and counting.
