Picture, makers of recycled, organic, and bio-sourced products for board sports and the outdoors, is excited to announce the addition of a mountain bike soft goods collection for SS23. The new line, hitting stores in June 2023, features technical apparel and accessories for men and women, designed with the same sustainable materials and unique style they’ve become known for.
From skiing to snowboarding to surfing, the idea of making your own mark or drawing your own line has always been core to Picture’s DNA. After fifteen years of R&D and innovations in the technical textile sector, the idea of extending their expertise to the world of mountain biking appeared as an obvious continuation. Whether flying through flowy single track or navigating technical descents, the pieces in the collection were specifically designed to move, while keeping riders cool, dry, and protected.
“For a lot of people at Picture, mountain biking is almost as big of a passion as skiing or snowboarding,” explained Picture co-founder, Julien Durant. “It was something we had been thinking of creating for some time, but we also knew it can be a difficult category – you either do it right, or don’t do it at all. So we spent a lot of time in R&D and worked very closely with our athlete community to make sure fit and function was completely dialed before bringing to market. We believe our focus on sustainability is a valuable point of differentiation in the category, and for the Picture community, this collection provides an opportunity to live its Ride, Protect & Share spirit all year long.”
Started in 2008 by three childhood friends, Picture’s mission is to fight climate change through their passion for board sports and the great outdoors. From day one, the brand established progressive environmental standards while remaining true to their fun, off-beat spirit – qualities the brand is still best known for around the world. Today, the B-Corp certified brand’s commitment to a sustainable, ethical, and environmentally responsible approach covers every aspect of their business, from supply chain to manufacturing to shipping.
