Popfly, the content platform trusted by world-class adventure brands, announces a new product offering to support small businesses. Popfly Local is now available for small retailers, shops, and local storefronts across the country. The technology launches just ahead of Small Business Saturday, giving local businesses an opportunity to tap into the creator economy.
Built on the same platform that powers Popfly’s enterprise clients, Popfly Local brings small business owners access to their creator marketplace of 10,000+ adventure creators, content-collaboration tools, and campaign management. Their platform equips you with everything you need to run and scale creator programs that win in your community, from discovering influencers in your local area to content reviews to reporting.
Popfly recognizes that small businesses often lack the resources to run effective influencer marketing, even though creator content can be enormously valuable for driving visibility, foot traffic, and engagement with their customer base. This new offering is designed to lower the barrier to entry — giving local business owners the tools, network, and support they need to build momentum into the holiday season and beyond.
“Local retailers are the soul of our communities, they’re what make our neighborhoods feel personal, connected, and human,” said Taylor Hoekstra, Founder and CEO of Popfly. “Until now, creators have mostly worked with national brands but Popfly Local levels the playing field, giving you the ability to activate nearby creators to drive foot traffic and online sales.”
What’s included:
- Discovery tools to find local creators in your community
- Collaboration software that streamlines every step
- Centralized hub to organize all communications, content and access pre-licensed brand partner content
- Dashboards to track performance and ROI over time
- Resources, training, and support to run effective creator campaigns
Small businesses can sign up for a demo to get their free access at popfly.com/local.
About Popfly:
Popfly is redefining digital storytelling in the outdoor space, empowering creators and brands to thrive in the rapidly evolving creator economy.
