Popfly, the leading creator platform for adventure brands, announces the appointment of Demitra Carter as its new Director of Influence. With a proven track record in building digital communities and driving results for global brands, Carter will work with Popfly to continue to shape the future of brand social media management.
Most brands hire a social media person, give them little to no budget, and expect them to chase loose ends. That’s not how Popfly operates. Demitra will be the central personality and the driving creative force behind Popfly’s social channels where she’ll have the freedom, resources, and platform to build a true influential presence in the creator economy.
Carter brings a robust background as a relationship-driven sports content creator and digital strategist, drawing from formative experiences as a former Division I track and field athlete and as an advocate for women’s sports and culture. Carter’s standout work includes serving as Global Social Media Manager for the Swiss sportswear company On, where she drove major follower growth across Instagram and TikTok and led branded editorial campaigns with top-tier athletes and talent. Her tenure with the United States Olympic & Paralympic Committee saw her leading content strategy and copywriting for TeamUSA platforms, building digital reach to over 15 million impressions, and coordinating event coverage for global audiences. Additionally, Carter founded and managed the acclaimed “Tiny Talks on the Track” Instagram series, securing brand partnerships with leaders such as Under Armour, Crocs, On Running, and BodyArmor.
Carter will set the creative vision of Popfly socials, seamlessly blending her passion for adventure with cutting-edge digital storytelling. In her role as the Director of Influence, Popfly’s on-the-ground storyteller, she will travel, connect, and collaborate with other creators while showcasing vibrant, real-life adventures to a global audience of brand marketers, social strategists, and outdoor enthusiasts.
“We’re thrilled to welcome Demitra to the Popfly team,” said Taylor Hoekstra, Founder and CEO of Popfly. “Her authentic approach and eye for digital storytelling will drive home our focus with active and adventure brands as well as expand to new audiences in sports and lifestyle.”
Carter noted, “Popfly’s mission aligns perfectly with my passion for elevating authentic stories and expanding opportunities for creators. I am stoked to join Popfly and look forward to empowering our community and shaping the future of influencer engagement.”
Carter will spend the next year jet-setting around the globe and road tripping throughout the United States in her new Hyundai SUV. This role will empower her to collaborate with creators and showcase authentic adventures to a global audience of marketers, social strategists, and outdoor enthusiasts.
Follow her journey with Popfly on Instagram at @popflyco.
About Popfly:
Popfly is redefining digital storytelling in the outdoor space, empowering creators and brands to thrive in the rapidly evolving creator economy.
