Priority Bicycles, makers of high quality, low maintenance bicycles, announces today, a new collaboration with Jetty, the East Coast surf and outdoor apparel brand. The two like-minded companies have teamed up on a limited edition “Cruise the Coast” product capsule featuring an iconic co-branded beach cruiser and apparel collection.
The collaboration brings together two East Coast independent brands, both founded and run by friends, joining forces to showcase what they each proudly stand for—Jetty’s reverence for the water and beach lifestyle, and Priority’s love for cycling and outdoor adventure.
“Jetty’s roots and all-season relationship with coastal living yield a unique perspective we truly appreciate,” says Connor Swegle, Priority Bicycles CMO. “Jetty’s approach to design feels good – it’s simple, yet complex with passion for days and a deep love for the waterman lifestyle it was born from. We share a similar ethos and we’re excited this project allows us to team up in a fun way to celebrate summer.”
The special edition Priority x Jetty Coast has a classic beach cruiser vibe with modern upgrades to combat the elements—including a smooth-pedaling carbon belt drive that requires minimal maintenance and a rust-proof frame to withstand the ocean air. Capturing that laid-back, sand and salt lifestyle, the exclusive capsule is completed with a t-shirt, long sleeve, and pullover hoodie—printed with water-based inks at Jetty’s eco-conscious production facility in Manahawkin, New Jersey.
“The clean lines of the Priority Coast meet the slightly salty edge of Jetty,” says Ryan Coppola, Jetty Senior Art Director. “It’s all about the feeling of cruising along a beach-side boulevard and stopping for some ice cream on your way to the beach. Grab a surfboard, grab a bike, grab some supplies, invite your friends, and have fun cruising the coast!”
The Priority x Jetty “Cruise the Coast” capsule collection is now available for purchase online at Priority Bicycles and Jetty.
About Priority Bicycles
Priority Bicycles is an independent New York-based brand dedicated to making cycling simple for recreational riders with bicycles and accessories that are easy to buy, ride, and maintain. Founded by industry veteran and former software CEO David Weiner, Priority launched as a socially funded company on Kickstarter in 2014, with a goal of delivering high quality, low maintenance bicycles, direct to consumer, backed by unmatched customer service. Since the launch, Priority has expanded to models for kids, commuters, and adventurers, become the market leader for custom-branded bicycles with over 450 fleet partnerships, and has been featured in print, podcast, and television media for its products and entrepreneurial spirit. For more information, visit prioritybicycles.com and follow@ridepriority on Instagram.
About Jetty
Founded in 2003 and headquartered on the New Jersey Shore, Jetty is the coastal brand with a conscience. Jetty’s mission is to create kinship and community through a shared passion for water. Whether diving through it, surfing on it, or pulling fish from it, water is in Jetty’s DNA. Jetty is a certified B Corporation that creates sustainably minded apparel, while protecting our oceans and waterways, and supporting those who build their lives around them. For more information, visit jettylife.com and follow @thejettylife on Instagram.
