PSIA-AASI Names Mammut as Performance Mountain Outerwear Partner

Mammut will supply uniforms for PSIA-AASI’s National Team, and co-branded logo wear for its 34,000 members.
Published: April 23, 2025 Press Release

Mammut, a global leader in mountain safety and technical outdoor gear, is proud to announce it will be the official Performance Mountain Outerwear Partner of the Professional Ski Instructors of America – American Association of Snowboard Instructors (PSIA-AASI). PSIA-AASI has been the pillar of professional training and education in snowsports instruction for more than 60 years, while Mammut has been a trusted brand for mountain athletes and professionals since it was founded in 1862, for more than 160 years. The historic partnership celebrates both organizations’ passion for the mountains, and commitment to the snowsports industry.

Mammut will supply uniforms for PSIA-AASI’s National Team, and co-branded logo wear for its 34,000 members – ensuring the largest organization of ski and snowboard instructors are equipped with the gear they need for long days in the mountains. The uniforms are tailored specifically for professionals, and prioritize safety and excellence in the mountains – a value ingrained in Mammut since the beginning. The uniforms are based on the renowned Eiger Extreme Collection and built for the world’s most extreme environments. The 3L GORE-TEX PRO fabric keeps instructors comfortable, safe and protected while working in varied mountain conditions.

“Mammut is honored to partner with PSIA-AASI to support their mission of advancing snowsports education,” said Matt Kaplan, Managing Director of Mammut North America. “This collaboration goes beyond providing uniforms, it’s about outfitting snowsports professionals with the tools they need to inspire confidence and passion in their students while fostering a culture of safety and performance. The collaboration also complements Mammut’s ongoing partnerships with the National Ski Patrol (NSP) and resort partners nationwide, strengthening our shared commitment to elevating safety and excellence across the industry.”

In addition to outfitting PSIA-AASI members, the partnership includes new member benefits such as access to advanced training opportunities, and collaborations on content and marketing initiatives that promote snowsports instruction and safety in the mountains. These collaborations highlight Mammut’s leadership in professional equipment, solidifying its role as a steward of mountain culture, uniting heritage brands that share a mission to empower and protect those who shape the future of snowsports.

“We admire Mammut’s commitment to inspiring a love for the mountains and encouraging people to ‘get outside, take on new challenges, and find connections in the great outdoors,'” said Jeff Lifgren, CEO of PSIA-AASI. “This mission aligns perfectly with what our snow pros do every day—helping others experience the joy of outdoor adventure through professional instruction. We’re also thrilled to partner with a brand that prioritizes producing high-quality, thoughtfully designed technical gear. Our members are active, adventurous, and rely on durable gear that can withstand year-round use. Ensuring they have the apparel that meets their high-performance needs is essential.”

For more information about Mammut’s products and its partnership with PSIA-AASI, visit Mammut.com or follow @MammutNA on Instagram.

About Mammut Sports Group 

Established in 1862, Mammut stands as a global leader in providing high-quality products and unique experiences for mountain sports enthusiasts. With over 160 years of heritage, this Swiss-based premium brand is a hallmark of safety and innovation. Mammut’s offerings, known for their functionality, responsible performance and contemporary design, make it one of the most comprehensive suppliers in the outdoor industry. The brand’s extensive range includes hardware, footwear, and apparel, catering to a wide spectrum of activities. As of 2024, Mammut Sports Group AG operates in around 40 countries and employs approximately 800 people, continuing to forge a legacy of excellence and adventure. Learn more on Mammut’s website and join the conversation on Facebook, Instagram and Twitter at @MammutNA and @MammutNorthAmerica.

About PSIA-AASI

The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) is a nonprofit education association – and close-knit community – of more than 34,000 snowsports professionals dedicated to creating life-changing experiences for others through snowsports instruction. PSIA-AASI members give people the gift of freedom, health, and the ability to enjoy sports that will reward them for life. Members of PSIA-AASI are creating the future of skiing and snowboarding – the association is there to help make that job easier, providing the platform and support to ensure their success. To learn more, visit Instagram and Facebook.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series